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Principles and Practice of Marketing Report - Business Consultants Ltd

   

Added on  2020-07-23

15 Pages4146 Words54 Views
Principles andPractice ofMarketing

Table of Contents1.0 INTRODUCTION ....................................................................................................................11.2 Background on Business Consultants Ltd.............................................................................12.0 Question 1-Key terms and definitions ......................................................................................12.1 What is customer relationship management ........................................................................12.2 What is Market Orientation?.................................................................................................22.3 What is customer centric?.....................................................................................................23.0 Question 1-Customer Relationship Management (CRM) techniques.......................................33.1 Range of CRM techniques....................................................................................................33.2 Range of CRM techniques for Business Consultants Ltd and its effectiveness...................53.2.1 State the CRM technique...................................................................................................53.2.2 State the CRM technique...................................................................................................54.0 Question 1- Recommendations to improve current CRM techniques.......................................65.0 Question 2- Promotional Mix techniques. ................................................................................65.1 Key terms and definition.......................................................................................................65.2 Promotional mix techniques used by Business Consultants Ltd...........................................75.3 Evaluation of the current promotional mix techniques used Business Consultants Ltd.......85.4 Suggestions of other promotional mix strategies which could be used BusinessConsultants Ltd...........................................................................................................................86.0 CONCLUSION..........................................................................................................................9REFERENCES..............................................................................................................................10

1.0 INTRODUCTION Marketing process is an effective exchange relationship which creates value for the firm.The marketing principles provide guidelines to the company to handle the customer satisfaction.Marketing is the positive activity which is significant to ensure the promotional activities of thefirm. Present report is based on principles and practice of marketing. For that, BusinessConsultants Ltd has been taken into consideration; it is the business consultant firm in HongKong which helps the business organisation in terms of good marketing strategies. Furthermore,in the present report, it will explain the customer relationship along with that it will also coverthe importance of the overall process such as marketing orientation, customer centric, apart fromthat, customer relationship management techniques also consider in this project in which theywill define the promotional mix which help organisation to provide best services. 1.2 Background on Business Consultants Ltd.Business Consultants Ltd. Is the consultant firm in Hong Kong which helps to motivatethe organisation and provide the best strategies and consultant advice to the businessorganisation (Child, 2015). Apart from that, Business Consultants Ltd. It is a service Companywhich is established in 2005, Hong Kong which services are Bookkeeping & Accounting,corporate financial accounting. Current marketing strategies of the firm are to promote theirservices on the behalf of customer choices and fulfil their requirements. 2.0 Question 1-Key terms and definitions 2.1 What is customer relationship management Customer Relationship management (CRM)is a term which refers to customer services,customer satisfaction, customer feedback and response. It is a set of technologies and strategiesused to manage and analyse the customer interaction and data throughout the customer life cycle.In customer relationship management manager would take steps in order to meet the needs ofcustomers and full fill the objectives of the company (Coduto, 2015). It is the positiverelationship between the company and its customers. In this approach company adopts severaltechniques and methods in order to attract the customer preference and good positive response.In order to get the good market value it is the important for the company to adopt creative andattractive customer techniques. The objective of the CRM is to understand the client needs andwants, executing or delivering what the client is requesting, company also needs to determine thefuture needs of clients. Delivering targeted communications with the customer good response.1

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