Principles and Practice of Marketing - Interim

This presentation discusses different strategies and tactical plans for effective marketing solutions, focusing on Sainsbury supermarket. It also emphasizes the importance of creative marketing skills and knowledge in practical and applied situations.

PRINCIPLES AND PRACTICE
OF MARKETING- INTERIM

TABLER OF CONTENT
• INTRODUCTION
• TASK 1
• Different strategies and tactical plan in form of affective marketing solution
• Use creative marketing skills and knowledge in practical and applied situations
• CONCLUSION
• REFERENCES

INTRODUCTION
• Marketing is the wider procedure which involves research of market, designing and
development of products, its promotion and consumers.
• This presentation based on Sainsbury supermarket.

DIFFERENT STRATEGIES AND TACTICAL PLAN IN FORM OF
AFFECTIVE MARKETING SOLUTION
• Company needs to marketing consultant and team which help to solve these situations effectively for increase
sales and profits of Sainsbury.
• In this context, marketing consultant use the different marketing strategies and tactical plan for effective
marketing solution of these challenges in the business
• Business to Customer: It is the form marketing strategy which is designed for Sainsbury that marketing of
products and services as well as delivery to direct consumers.
• Direct Selling: It is the also marketing strategy in which meeting with possible consumer face-to-face and
discussing role product and services. In this strategy, marketing consultant give advice team for going to
consumer's house and demonstrate of their product and services of Sainsbury.

CONT.…
• Social Media Marketing: It is the essential marketing strategy which can be used by every company to promote
products and services nowadays.
• Therefore, marketing consultant giving the advice for using the social media for targeting the consumers for their
products and services.
• This help to increase sales and building the brand awareness and creating relationship with consumers.
• Business to Business: This marinating happen when one company markets their goods and services to another
organization.

CONT.…
• Internet Marketing: It is the strategy as umbrella term which covers various kinds of marketing such as social
and email, blogging and landing pages. Any kind of marketing of product through internet which is called as
internet marketing strategy.
• Word-of-Mouth Advertising: It is easier to generate word-of-mouth advertising, because it no longer depends
on people speaking face to face. Therefore, marketing consultant get word-of-mouth advertising when consumer
mentions on their online course on social media or posts about it.

USE CREATIVE MARKETING SKILLS AND KNOWLEDGE IN
PRACTICAL AND APPLIED SITUATIONS
• The job of marketing is to explain organization and its products and services to the public. It is the responsibility
of marketing professional is to increase income by increasing sales.
• Marketing skills and knowledge is essential for conducting all activities of marketing such as organizing the
marketing research, create plan etc.
• Communication: Marketing is the kind of professional communication which is consisted of interacting to the
public.
• Therefore, people must purchase and engage with Sainsbury and their products and services in the marketplace.
Hence, marketing consultant giving the advice to team for effective communication with people.

CONT.…
• Public Speaking: It is important skills when marketing team coming up with new campaign or marketing
initiative, so that they will require delivering ideas to their consumers through making presentation at the
meeting in the Sainsbury.
• Technology Skills: It is also major skill for handling and understanding any kind of software which is utilising
in promoting of product and services of Sainsbury in the marketplace. This technology and software utilise for
planning and implementing of marketing campaign of product and services of organization.

CONT.…
• For example: there is situation in which company want to introduce the new product and services in the new
market. Therefore, marketing consultant giving the advice and suggestion for promoting their product and
services in different ways through utilising the skills and knowledge to marketing team of Sainsbury.
• In this situation, marketing team utilising their technological skills and knowledge which help to promote
product and service in the marketplace.
• In order to that. They are utilized social media platforms according to recent trends and more utilization by
people in every activities. Therefore, marketing team create websites and blogs on different platforms such as
Facebook, Instagram and other sites.
• In this Facebook account, they are providing any kind of information about company and their product and
services which involve company name, types of product, prices, websites and other data.

CONCLUSION
• This presentation has summarised that marketing consultant give advice for utilisation of different strategies and
tactics such as direct selling, social media marketing, internet marketing, segmentation, targeting and positioning
for effective marketing solution.
• This help to increase sales and profits of business.

REFERENCES
• Huang, R. and Sarigöllü, E., 2014. How brand awareness relates to market outcome, brand equity, and the
marketing mix. In Fashion Branding and Consumer Behaviors (pp. 113-132). Springer, New York, NY.
• Katsikeas, C.S., Morgan, N.A., Leonidou, L.C. and Hult, G.T.M., 2016. Assessing performance outcomes in
marketing. Journal of Marketing. 80(2). pp.1-20.
• Mattar, F. N., Oliveira, B. and Motta, S., 2014. Pesquisa de marketing: metodologia, planejamento, execução e
análise(Vol. 7). Elsevier Brasil.

THANK YOU