logo

Principles and Practice of Marketing of Tesco

   

Added on  2021-01-02

17 Pages3748 Words116 Views
Principles and Practice of Marketing
Principles and Practice of Marketing of Tesco_1
Table of ContentsIntroduction......................................................................................................................................3Task 1...............................................................................................................................................4Task 2...............................................................................................................................................9Task 3.............................................................................................................................................11Conclusion.....................................................................................................................................13References......................................................................................................................................14
Principles and Practice of Marketing of Tesco_2
IntroductionMarketing is a broad process that includes research, product design, development and promotionof products and services. The various function is performed under marketing such as marketingmix, customer retention, research and development and promotional mix. In this report themarketing mix strategy of the Tesco company have been discussed and its implementation, inorder to find the companies' ability to expand its business in Brazil(Evans and et.al., 2018).
Principles and Practice of Marketing of Tesco_3
Task 1SOSTAC marketing strategySOSTAC is a planning model, developed by PR Smith in 1990 to help in marketing planning. Itstands for :S – Situational AnalysisO – ObjectiveS – StrategyT – TacticsA – ActionC – Control1. Situational analysis : Situational analysis provides an overview of the organisation. Thatwhat we are, where we stand, what are the product and how we communicate. Tesco is the largest retailer in UK and 3rd largest retailer in world. Tesco operates its business inmany country like India, South Korea, Pakistan, UK, Malaysia, Hungary, Poland, Ireland etc.Tesco starts its business in Brazil also but because of walmart, Tesco has to wind up its businessin Brazil. Now Tesco again wants to establish there business in Brazil by proper marketingstrategy. Tesco deal in various product like food, grocery, books, clothing, furniture, software,toys, petrol etc.Political and economical factor : Tesco creates job opportunity for the population of UKbecause of the government factor. To expand its business it mainly used the method of jointventure and acquisition. These reduces cost and time of training and staffing of the employees. To establish there business in Brazil they have to study the political environment. The populationof Brazil is increasing day by day and the unemployment also increase. There is a huge
Principles and Practice of Marketing of Tesco_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
(DOC) Assignment on Marketing Management
|14
|4231
|134

Principles and Practice of Marketing- Final
|18
|4116
|275

SOSTAC Analysis of Tesco Supermarket
|19
|4818
|42

Marketing Strategy of Tesco
|29
|4399
|184

Assignment on Marketing Principles :Tesco
|14
|3657
|484

International Marketing Mix Strategy for Morrison Supermarket in India
|17
|4444
|36