Principles and Practices of Marketing

Principles
and
Practices
of
Marketing

Table of Contents
Introduction: ....................................................................................................................................3
TASK 1 : .........................................................................................................................................3
Background and marketing strategies: .......................................................................................3
Promotional mix of ASOS: .......................................................................................................4
TASK 2: .........................................................................................................................................4
AIDA model of marketing: ........................................................................................................4
Evaluation of effectiveness:........................................................................................................4
Pull and push strategies in ASOS: .............................................................................................4
Evaluation of Effectiveness: ......................................................................................................5
Conclusion: ....................................................................................................................................5
References:.......................................................................................................................................5

Introduction:
Marketing includes various type of promotion and methods to organising the product and
services in such a way to expand the business in the most impressive ways. The organisation
tries to use different methods to make its customer aware about their goods and services. The
main aim of the marketing is to promote the companies product and make customer loyal to the
organisation for the longer period of time. The marketing mix involved basic 4 things such as
place, promotion, product and price to have effective marketing strategies in any organisation.
Under this report, the ASOS company is chosen who is British online fashion company provide
various type of product and services like as clothes, shoes and different variety of accessories.
This company was founded in the 2000 and having the headquarter in the UK market. This
report will cover the marketing mix and various model which helps the company to expand at
international levels.(Kumar, Agarwal and Singh, 2017)
TASK 1 :
Background and marketing strategies:
ASOS is one of best company who provide various type of clothes for different range of
customer in the target market place. It the platform which provide various range of branded
clothes to satisfied its target audience from time to time. The company sale around 900 range of
clothes and also ship to 200 countries to fulfil the needs and requirement of the UK market
and US segments also. The company had its head office in the camden and another offices in the
Paris and New York. The company have employees around 5000 present in the company who
are working for the achieving the goals and objectives in the long run and build the strong image
in the market place.(Ahmad 2018)
In the annual period of time , the company focus was on television advertisement which
was most popular mode of advertisement to promote its product and services in the target
markets. With the change in the work environment the company tries to use different
promotional schemes to create the market for its goods and services in the right kind of market.
The ASOS has claimed that there is one twitter follower to the eight Facebook follower, which
increase the profits of the company by expanding the business at different location in the