Principles and Practices of Marketing

Principles and
Practices of
Marketing

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
OVERVIEW OF VIRGIN MEDIA...........................................................................................3
TASK1.......................................................................................................................................3
Task 2.........................................................................................................................................9
Model 1 (i.e. AIDA)...............................................................................................................9
Model 2................................................................................................................................11
CONCLUSION........................................................................................................................12
REFERENCES.........................................................................................................................13
Books and journals...............................................................................................................13

INTRODUCTION
Marketing activity can we define a function which is related to establishing
relationships between customer and organisational production services by the use of
marketing tools and techniques (Alshaikh, Maynard and Ahmad, 2020). In context of present
report it is based on virgin media. It is a British multinational telecommunication organisation
which is providing telecommunication services within UK. This report is consists a
discussion on marketing and promotional mix portfolio of the organisation with the support
of various evidence.
MAIN BODY
OVERVIEW OF VIRGIN MEDIA
Virgin media is a British telecommunication organisation which is providing IT
services in telecommunication sector. Main theme of organisation is to enhance the business
profit by growing different part of the business and connecting each and every customer with
organisational mission vision and objectives. Currently company's focus on improving the
services of its brand broadband where it is bringing hai and technology to improve the speed
of internet by the use of broadband. Companies using a project lighting network which is
based on ultra surface fibre optic network (Chaffey and Smith, 2017). Virgin media is also
organisation which is launched a first virtual mobile network system which is helpful in
interacting with different customers and improving the quality services of the organisation.
TASK1
This beginning is consists of discussion about the promotional mix which is used by
Virgin media. Under this discussion about different strategies which are adopted by
Organisation in advertising public relations sales promotion event and experiences personal
selling which are discussed below:
Advertising
How do they advertise?

There are a number of strategies which are used by Virgin media to target customer
within the market and this Virgin media always target the youth where it used creative forms
of promotion that will attract customers. Here are organisation come up with the creative TV
advertisement which help in keeping the target group aware about the latest production
offerings. Company also used to advertise heavily on YouTube to target the customers in an
appropriate manner (Denton Jr, Trent and Friedenberg 2019).
What are the messages?
Virgin media is using an innovative message in its advertisement where it use the face
of Richard Branson in order to attract customers by using a tagline of "I am doubling
everyone's broadband speed". This is an effective tagline where organisation always use the
line that "My customers already have the UK fastest broadband but they did get a lot more
enjoyment out of it if the speed"