Principles and Practices of Marketing

This presentation provides an overview of the principles and practices of marketing. It covers topics such as PEST analysis, SMART objectives, strategies, product life cycle, standardization, adaptation, and glocalization. The presentation also discusses the implementation and measurement of marketing strategies, as well as the demand of residents in the target country. It concludes with a summary and list of references.

Principles and practices
of marketing

Table of Content
 Introduction
 Overview of Pest
 SMART objectives
 Strategies recommend objectives
 Product life cycle
 Standardization, adaptation and glocalisation
 Implement of strategies
 Measurement of strategies
 Demand of residents in target country
 Conclusion
 References

Introduction
Marketing is very difficult to understand, this is used by most of the profit and
non profit businesses. Marketing is really a wide process that contains research,
design of the product, development of the product, promotion and also provides
customer service. Marketing principles consists of many principles that is
marketing mix or 4 p's of marketing.

Overview of Pest
If the TESLA is moving to the UAE
so, the PEST analysis of TESLA is as
follows, as the Tesla PEST analysis is
helps to find out the several external
factors which includes political,
economic, social, and the
technological

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 Economic factor of Tesla-the economic factor consists of the condition that controls
the macro environment that is the part of the PEST analysis, these economic
conditions consists of the market growth, currencies and the trade levels and also the
other factors that influence the auto mobile business like the solar energy market
growth that analyses the various opportunities of the growth,

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Technological factor of Tesla- Technology is also an important factor that helps to
influence the market growth of the Tesla. This can affect the several things in the
industrial world, that will begin from productions to operating markets, technology
plays a vary important role in business (Fraser-Arnott, 2020). As this technology
department helps to work efficiently and effectively to won the competitiveness in
the market palace.

SMART objectives
Goals are the part of the every industry and gives a direction and motivation and had
a clear focus on the important things that will be needed in the organisation (Biglan,
Van Ryzin and Westling, 2019). As the smart goals stands for the specific,
measurable, achievable, realistic and timely

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Operational goals of Tesla-in some of the operational area, and the operations
manager is focused on the organisation influence cost on the products and also on
the quality, for making sure their productivity and helps in the advance
manufacturing of the electrical vehicles, the company innovates their supply chain
system in the several parts of the auto-mobiles battery and the solar panel
business (French and Gordon, 2019).

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Customers related elements of Tesla- as the Tesla has the most loyal customers
in comparison to any car companies and also giving them the overall satisfaction
to their customers, because from the starting because of the service of the Tesla
the customers believes that Tesla services is different from others.

Strategies recommend objectives
The main focus of Tesla that it helps the world in creation of the sustainable
resources because they are using the electrical vehicles and the resources which
are the sustainable for the environment. These are the strategies are the cost
leadership strategies, differentiation and focus. This has divided into the cost
focus and differentiation and focus.

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Ansoff marketing strategies of Tesla- Ansoff marketing strategies is consists of the
marketing planning and the tool which helps the companies to suggest the growth
strategies regarding the products that will be going to launch in the market.

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 Market development of Tesla- market development is also a strategy
suggested by the ans off matrix to the company Tesla, that prefer the
expansion the current products in the new market. This is called the market
expansion for company Tesla. Tesla has working on the strategy and expand
their company in different countries like china and India.

Product life cycle
 The product life cycle have five stages, but generally not every products will
follow these stages. If the product is followed these stages then they will be
successful in their product development (De Mooij, 2019). There is a fact that
if the product is unsuccessful then they can never reached on these stages

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 Market share of Tesla- in this stage Tesla has recorded that the company is
continuously performing well and quickly showing their growth. The company
has consume lots of benefits due to they are the first movers of the electronic
car company.

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 Penetration- this price strategy has involves the growth strategy that will be
focused in doing the fully effective market penetration. The company is
obtaining business development by increasing their sales and because of
increasing the sales of Tesla this will grow an emerging market.

Standardisation, Adaptation and Glocalisation
Standardization Adaptation Glocalisation
Product The global standardisation
of the country UAE Tesla
has focusing on the
strategic pressure for the
cost reduction. Tesla has
facing the low pressure for
the local bodies and
focused to provide them
the standardisation
products that contains the
minimum differentiation in
the markets.
The adaptation strategy of Tesla
in UAE plays an important role
in concern with the auto mobiles
automation, and related with the
technology and they are keep
focused to make the product
which is environment friendly
such as the product contains the
solar roof tiles, and the product
which satisfies the needs of the
customers and performs well in
the global market.
Tesla always focuses on
the word of the mouth that
are the advertising. Tesla
follows the strategy in
which they market from
the customers of the UAE
but not in the direct way.
They motivate different
customers to do selling for
them.

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Price Tesla is focused to UAE
customers for make the most
budget model that the
peoples likes the most. Other
models that includes the long
range model-3 increased their
price. The company is also
increasing their range of the
standard version of the model
3 car,
The Tesla adaptation strategy of
UAE is to get enter in which
market that purchase their
product with paying high, and
then operate the market as fast
as the company wants and drive
the market with higher unit and
lower prices
Tesla g local price strategy
for the UAE is to provide
the premium products
according to the
uniqueness of the products.

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Place Tesla wants reduces its length of
channel in UAE by doing direct
link from the customers for the
distribution of the product as
well as Tesla has innovated the
customer centric supply chain at
the global presence and also
does the mass customisation of
the Tesla cars.
The company try to organise the
venues for UAE to reach the
customers, also Tesla has owned
their own service centres for the
reason the customer is not going
anywhere and also selected the
venues that shows why the
selection of the Tesla
The company focus on
the UAE locations in
which they can easily
distribute the products of
the customers as well as
try to provide the
services that is up to the
mark on the place that
customers visit to
purchase the cars.

Implement of strategies

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Measurement of strategies
The data to measure the performance indicator that can easily measure the value
that shows how the company is effectively working in achieving the goals and
objectives. The Tesla uses KPI'S to analyse the success for reaching to their
decided targets.

Demand of residents in target country
In context of the size of the market of UAE will further discuss about retail
market is valued 55 billion till 2019. and the targeted to develop the business by
75 billion by 2025 because of the various factors such as rising the per capita
income, growing the tourism industry and also get focused on increasing their
total population of the market.

Conclusion
From the above report the conclusion of the topic is as follows , the principles of
marketing is very difficult to understand, generally this marketing strategy consists of
the marketing mix that is used to find out the profit and non profit of the business. Now
the pest analysis of Tesla find out the if business is moving to the UAE then the
company have to do PEST analysis for knowing their political impacts raised by the
customers, social impact affected the customers view as well as how they can manage
their budget considering the economical factor. As well as also focused about the market
development and product development of Tesla. That helps to grow the business by
using these strategies and also finds out the way for establishing the new business in the
market palace. And in this report also have information about standardisation of the
product and prices of the Tesla if the company shifted to the other country.

References
 Biglan, A., Van Ryzin, M. and Westling, E., 2019. A public health framework
for the regulation of marketing. Journal of public health policy, 40(1), pp.66-
75.
 Calvo-Porral, C., 2019. The Role of Marketing in Reducing Climate Change:
An Approach to the Sustainable Marketing Orientation. In Climate Change
and Global Development (pp. 261-283). Springer, Cham.
 Chernev, A., 2020. The marketing plan handbook. Cerebellum Press.
 De Mooij, M., 2019. Consumer behavior and culture: Consequences for
global marketing and advertising. Sage.
 Fraser-Arnott, M., 2020. The Marketing Mix in Parliamentary Library
Websites. Journal of Library Administration, 60(8), pp.875-888.
 French, J. and Gordon, R., 2019. Strategic social marketing: for behaviour
and social change. Sage.

Thank you