Principles and Practices of Marketing

PRINCIPLES AND
PRACTICES OF
MARKETING

TABLE OF CONTENT
■ Introduction
■ Task 1
■ Task 2
■ Task 3
■ Conclusion
■ References

INTRODUCTION
■ Marketing Principles and Practices helps to
study the fundamental marketing concepts at
work in today's business environment and
discuss the language of marketing, retailing,
wholesaling, promotion, and advertising
functions; examine their interplay and timing;
and learn how they propel a business.
■ Secret Escapes is a members-only British travel
company selling heavily discounted luxury hotel
stays and trips through its website and mobile
app. Secret Escapes operates in Belgium,
Denmark, France, Germany, Italy, Netherlands,
Norway, Spain, Sweden, Switzerland, United
Kingdom and the United States.

PEST analysis
■ Political Factors-
■ This factor has a major impact on the industry
of travel and tourism. Stability is necessary in
this industry there can be issues such as
terrorism or natural calamity which can affect
the business.
■ Secret escapes need to go under all these
measures so that they can take the decision of
expanding their business into Australia.