logo

Principles and Practices of Marketing of Primark

   

Added on  2020-01-07

13 Pages4028 Words156 Views
Leadership ManagementEconomics
 | 
 | 
 | 
Principles andPractices ofMarketing
Principles and Practices of Marketing of Primark_1

COMAPANY’S BACKGROUNDThe present research report revolves around a leading clothing retailer of UnitedKingdom named as Primark. It provides its customers with wide range of products starting fromthe kids clothing, men’s and women’s wear, fashionable and trendy items for the youngsters,accessories, beauty products, home wear, footwear and confectionaries. The said companyprovides its customers with low and average rate products which are easily affordable by eventhe middle man. The present study is conducted to analyse the current marketing strategies of thesaid company to cope up and survive in the competitive market (Boulton and et.al., 2013).Digital revolution has brought in a lot of changes in the marketing and promotional activities ofmany of the enterprise. Similarly, Primark has adapted itself with the globalization andliberalization of industries, and changes its marketing strategy accordingly. Leaving thetraditional and transactional marketing, the company is now altering and modifying itsoperations to meet the customers demand and requirement. Main emphasise is laid on theconsumers and the society and the marketing activities of Primark revolves around these people.The company’s currently selling clothes all across UK at relatively low prices then itscompetitors. This is carried by the means of making bulk purchase of raw material from thesuppliers are cheap rates and using economical and inexpensive fabrics in producing andmanufacturing the goods. Primark is not involved in any kind of promotional activities and savesits funds which can be used in other imperative activities (Nowak and et.al., 2015). The enterprise current strategy is regarding to adapt itself by using new and innovativetechnologies and raising its brand image in the market. Moreover, the organization is able toprovide the customers with ravishing experience by creating online as well as offline storeswhich provide easiness to its customers and transactions can be made easily. Furthermore, withthe establishment of transactional website, Primark is also aiming to enhance its retail outlets bymaking the use of digital activities in its stores (Wasson, 2015). Main purpose of the saidenterprise is to maintain its current position in the market as the UK’s top most retailer firm bydeliberately increasing its sales activities and attaining a substantial height. In addition to theabove, the shift from transactional to relationship approach will enable the firm remaincompetitive in the market and aids in cherishing the old customers for a longer duration. It also
Principles and Practices of Marketing of Primark_2

aims to extend its global reach through online stores and websites by reaching to the consumersof varied other nations and continents. All these activities will assist in amplifying the brandawareness amongst the people which will thereby increase its company’s reputation in themarket. More, the people are aware about ones product and services more will they maketransactions and purchase the similar equipments which will further boost up the sales ofPrimark. Apart from this, the other objectives that will assist in achieving the major goals of thecompany’s are providing the customers with an everlasting experience by providing them valueadded goods and services. It aims to recruit well trained and developed personnel which canhandle the customers deliberately and with utmost care at the retail outlets (Armstrong and et.al.,2014).
Principles and Practices of Marketing of Primark_3

TABLE OF CONTENTSCOMAPANY’S BACKGROUND..................................................................................................2INTRODUCTION...........................................................................................................................5TASK 1............................................................................................................................................5TASK 2............................................................................................................................................7TASK 3............................................................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
Principles and Practices of Marketing of Primark_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Key Changes in UK Fashion Retail and Primark's Strategies
|11
|3791
|24

Retail Theory and Practice: A Case Study of Primark in the UK
|11
|3363
|322

Digital Marketing and Social Media
|10
|2520
|1

The Pestle Analysis Of Primark
|11
|3241
|465

Business Organizations and Environments in Global Context
|15
|3196
|72

Doc Report Primark Assignment
|13
|3664
|271