Principles and Practices of Marketing

Principles and practices of
marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Evaluation and understanding of effective promotional techniques...........................................1
Evaluation and execution of marketing theories.........................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
In order to increase the awareness of brand, products and services it is necessary for the
business to take the usage of adequate strategies and approaches in order to meet desired goals
and objectives. Marketing is the collection of activities that has been undertaken by the company
in order to promote buying and selling of goods and services. This is an prominent action though
which, company attract potential customer towards its offering with the support high quality
messaging through usage of several tools and methods (Alqahtani and Uslay 2020). The major
motive of marketing is to provide stand-alone value to audience with the prominent support of
content for long term goal of improving product value, strengthening brand loyalty and higher
sale and profitability. Moreover, thus process has been successfully completed with the help of
market research, analysis and proper understanding of customers preference and requirement.
Marketing has been concerns with all aspects of business that also includes product development,
distribution method, sales and advertisement. This reports id based on Tesla which is an
American based electric vehicle and clean energy company with headquarter in Palo, alto
California. This company is specialise in selling electric cars, battery storage, solar panel and
solar rood tiles along with related products and services. The below report includes, analysis and
understanding of effective marketing solutions while using strategies and tactical plans and
evaluation of effectiveness of marketing theories.
MAIN BODY
Evaluation and understanding of effective promotional techniques.
To set the brand apart from its competitors business has been used various strategy and
promotion is one of the major factor that help business to increase awareness for products and
services within market place. Promotion is define as the any kind of marketing communication
which has been used by the company in order to inform target customers about the features and
benefits of product, services and brand (Bandyopadhyay and Ray 2019). Promotion is very
crucial for business as without this company will not get customers and without them ether us no
sense to establish business. Its is one of the marketing tool, through which marketers try to
influence and convince people to buy product from them. This techniques of marketing develops
a interest in the mindset of customers and this will also provides support in to retain them as
loyal customers. This has been used by the business in order to enhance its brand and public
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image which is essential for future growth and longer sustainability. Moreover there are various
type of promotional activities which has been used by Tesla in order to make aware and
recognise its brand at market place.
At customer facing touchpoints:
This is refers to the places at which customers interact with brands rather then channels
that are the planned points of interaction. Its is also define as any interaction from which
customers alter the way that target audience feels about the product, services or brand. In order to
improve the interaction with the customers it is necessary for the Tesla company to understand
what are those interaction and where they take place with knowing this it is not possible to
implement the improvement in touchpoints(Baptista, Alves and Pinho, 2020). This is important
for Tesla to focus on interaction points so that better customers experience can be provides and
this will also help in to retain the customer for longer period of time. But before this business has
to understand the need for these interaction so that it can be develop in adequate manner that
produce positive outcomes.
External spaces:
This is define as the medium by which business makes their customers aware about their
goods and services along with this it has been also utilise to promote company's brand and value
rather then just item. With the support Tesla will induce prominent outcomes which will help in
to enhance sales, probability and brand awareness across the larger geographical area. There are
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