Principles and Practices of Marketing ( pdf)

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Principles and practices ofmarketing
TABLE OF CONTENTSINTRODUCTION..........................................................................................................................1TASK 1............................................................................................................................................1SOSTAC model to the marketing strategy used in the organization.........................................1Macro environment in the situational analysis...........................................................................3Price, product and place in tactics..............................................................................................4TASK 2...........................................................................................................................................5Effectiveness of current SOSTAC strategy used in UK...........................................................5TASK 3...........................................................................................................................................7Implementation of the current marketing strategy utilised by supermarket..............................7CONCLUSION...............................................................................................................................9REFERENCES..............................................................................................................................10
Background of Organisation's marketingTesco is the largest multinational supermarket and general merchandised in the UK.Company has operated many of nations across the world. Also, they has provided the onlineservices to increase the consumers attention and attraction in the market. Selected company makehighly efforts for marketing of business as well as its goods. This can help to raise the profits andsales within the retail industry. Also, this can aid to enhance the market share, revenue and createhigher position in the industry. For marketing of business, Tesco utilize the social mediamarketing for attracting the consumers towards the goods and services. This strategy is importantand very beneficial for consumers for purchasing each and every products on online. This helpsto increase satisfaction and fulfil the needs and requirements of the customers. This can createcompetitive advantage as compared to their competitors in the retail industry.1
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