Principles and Practices of Marketing: Under Armour's Expansion into Mexico using SOSTAC Framework

PRINCIPLES AND
PRACTICES OF
MARKETING

TABLE OF CONTENTS
2
 INTRODUCTION
 OVERVIEW
 MARKET RESEARCH
 MARKETING COMMUNICATION
 DATA
 CONCLUSION
 REFERENCE

INTRODUCTION
Marketing principles are marketing ideas that businesses utilise to
develop a successful marketing plan. They are the guiding concepts that
companies use to develop product promotion tactics. Marketing principles
may be used to effectively promote either commodities or services. Under
Armour is taken as base company. Under Armour is a sports clothing and
footwear manufacturer based in the United States. The organisation is
planning to expand its operations into Mexico.
3

UNDER ARMOUR
GROUP NAME:
ROLE:
4
SLOGAN: The Only Way Is Through.