Promotional Mix and AIDA Model of H&M

Running head: PRINCIPLES AND PRACTISE OF MARKETING
PRINCIPLES AND PRACTISE OF MARKETING
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1PRINCIPLES AND PRACTISE OF MARKETING
Table of Contents
Task 1:........................................................................................................................................2
Poster......................................................................................................................................2
Summary on Marketing of H&M...........................................................................................3
Task 2.........................................................................................................................................4
1. Introduction............................................................................................................................4
2. Discussion..............................................................................................................................5
2.1. Promotional Mix of H&M..............................................................................................5
2.1.1. Advertising...............................................................................................................5
2.1.2. Selling......................................................................................................................5
2.1.3. Public Relation.........................................................................................................6
2.1.4. Sales promotion........................................................................................................6
2.1.5. Direct Marketing......................................................................................................6
2.2. How H&M applies AIDA model in its business.............................................................7
2.2.1. Attention...................................................................................................................7
2.2.2. Interest......................................................................................................................7
2.2.3. Desire.......................................................................................................................7
2.2.4. Action.......................................................................................................................7
2.3. Push and Pull Strategies of H&M...................................................................................8
Conclusion..................................................................................................................................8
References:.................................................................................................................................9

2PRINCIPLES AND PRACTISE OF MARKETING
Task 1:
Poster