PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLE.

Added on - 25 Sep 2019

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Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEPrinciples of OB for maintaining team Dynamism in Google1
Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEContentsAn Introduction...........................................................................................................................................5Body............................................................................................................................................................6Background..................................................................................................................................................7Challenges ahead of them......................................................................................................................7Positive and negative outcomes of the strategies and recommended solution......................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................112
Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEAbstractThe World is heading towards a knowledge-led economy, Knowledge has become the latestcapital and it is changing business and transaction culture of the world. In the current case study,we are dealing with Google; it is an America based multinational company that holds the statusof a pioneer in this knowledge led economy of the world. This case study is an attempt to findout the pertinence of OB related theories in the success story of Google. Here we will study thechallenges and corresponding mitigating behaviors that changed the dynamism of the team. Wewill also pinpoint the role of effective leadership practices and Google changed the basicdefinition of a leader.3
Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEAn IntroductionIndustry background with reference to the case that we have in our handsWhen we have a look at the industry sector then Google is the undisputed leader of search enginemarket with a stake of more than 80 percent, now this implies that we have this privilege to writeoff competition almost completely. Google is racing alone and it is racing with itself. During thelast quarter of 2015, there were more than 55,000 direct employees that were working withGoogle under operations like R&D, Marketing, Operations and administrative functions.Organizational behavior related challenges in front of the GoogleR & D department with more than 20 thousand employees and marketing department with a headcount of more than 19,000 employees can be considered as the key result areas for Google. It isthe area where out of box thinking and traditional wisdom is required to meet out variousproblems, Google with an intention to create a "meaningful source of information" for the worldstarted its operation. Now they have come a long way, the face three challenges1.Setting up Different “Group norms” for the groups where people from different walks oflife were coming together2.Setting up an ideal code of behavior for the teams, for instance what should be the degreeof socialization of a group and others?3.How to introduce new group norms in order to create a healthy environment for thework? How to introduce new group norms to increase the belongingness quotient of anemployee towards the group?4
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