Google's Success: A Study of Leadership, Team Dynamics, and Knowledge Creation
Added on 2019-09-26
12 Pages2714 Words477 Views
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Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEPrinciples of OB for maintaining team Dynamism in Google1
Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEContentsAn Introduction...........................................................................................................................................5Body............................................................................................................................................................6Background..................................................................................................................................................7Challenges ahead of them......................................................................................................................7Positive and negative outcomes of the strategies and recommended solution......................................8Conclusion...................................................................................................................................................9References.................................................................................................................................................112
Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEAbstractThe World is heading towards a knowledge-led economy, Knowledge has become the latest capital and it is changing business and transaction culture of the world. In the current case study, we are dealing with Google; it is an America based multinational company that holds the status of a pioneer in this knowledge led economy of the world. This case study is an attempt to find out the pertinence of OB related theories in the success story of Google. Here we will study the challenges and corresponding mitigating behaviors that changed the dynamism of the team. We will also pinpoint the role of effective leadership practices and Google changed the basic definition of a leader.3
Running Head: PRINCIPLES FOR MAINTAINING TEAM DYNAMISM IN GOOGLEAn Introduction Industry background with reference to the case that we have in our hands When we have a look at the industry sector then Google is the undisputed leader of search enginemarket with a stake of more than 80 percent, now this implies that we have this privilege to writeoff competition almost completely. Google is racing alone and it is racing with itself. During the last quarter of 2015, there were more than 55,000 direct employees that were working with Google under operations like R&D, Marketing, Operations and administrative functions. Organizational behavior related challenges in front of the Google R & D department with more than 20 thousand employees and marketing department with a headcount of more than 19,000 employees can be considered as the key result areas for Google. It is the area where out of box thinking and traditional wisdom is required to meet out various problems, Google with an intention to create a "meaningful source of information" for the world started its operation. Now they have come a long way, the face three challenges 1.Setting up Different “Group norms” for the groups where people from different walks of life were coming together 2.Setting up an ideal code of behavior for the teams, for instance what should be the degreeof socialization of a group and others?3. How to introduce new group norms in order to create a healthy environment for the work? How to introduce new group norms to increase the belongingness quotient of an employee towards the group?4
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