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Principles of Marketing Assignment : Dove

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Added on  2021-01-02

Principles of Marketing Assignment : Dove

   Added on 2021-01-02

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PRINCIPLES OFMARKETING
Principles of Marketing Assignment : Dove_1
Table of ContentsINTRODUCTION...........................................................................................................................1FINDINGS.......................................................................................................................................11 Comparison of Target markets.................................................................................................12. Brand or Products....................................................................................................................13 Price..........................................................................................................................................24. Place........................................................................................................................................35. Promotion................................................................................................................................3CONCLUSION................................................................................................................................4REFERENCES ...............................................................................................................................5
Principles of Marketing Assignment : Dove_2
INTRODUCTIONMarketing defines the activity of organisation to sell their products and services in marketplace to customers. It includes selling, advertising and delivering of goods to clients. Marketingconcept is base on product, marketing, production etc. Price, products, promotion, place are theprinciples of marketing or advertising firm services (Ahmed, 2014). This report will disuse aboutmarketing mix plans for dove and sure brand, through comparing both company together. Theaim of this study is base on 4 Ps of marketing mix strategy that help in comparing process. Itresearches on the bases of target market, brand, price of products, place where they launched,and what type of promotion activity organisation is used to take competitive advantages inmarketplace. FINDINGS1 Comparison of Target marketsDove and sure both made deodorant, their main target is women. They both madeproducts to female to give better satisfaction than the other firm have within the same products. Dove focused on making products for women who travel in their lives for doing theirjobs. Mostly they produce products according to the age of females, deodorant is made for girlsabove the age of 18. Before making goods usually they get research about the like and dislike ofpeople or needs. In what type of fragrance they used it also focused on healthy issues becausesome chemicals effect on skins (Armstrong, and et.al., 2014). Dove make products throughdividing people in segmentation according to their social levels. Education is very important forknowing and understanding the importance of goods and services and who to use it. Dovemakes such products like soap etc. for people who have sensitive skins. On the other side Sure brand also manufacture same goods for female persons.Comparing with the dove sure is not mention any specific age or target over the bottle ofdeodorants. They successful made things for every age of women. This was not much suitablefor skin that dove has. Sure is made in many strong fragrance that might be not appropriate forevery one in society. Marketing mix 4Ps strategies: 2. Brand or ProductsLevitt's model of brand:1
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