PRINCIPLES OF ART MANAGEMENT

Running head: PRINCIPLES OF ART MANAGEMENT
PRINCIPLES OF ART MANAGEMENT
Name of the Student
Name of the University
Author Note

PRINCIPLES OF ART MANAGEMENT1
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Size and Context of Operation:..............................................................................................2
Audiences...............................................................................................................................4
Programming..........................................................................................................................5
Marketing Policies.................................................................................................................5
Funding..................................................................................................................................7
Conclusion..................................................................................................................................7

PRINCIPLES OF ART MANAGEMENT2
Introduction
Art and culture vary according to place and people. Australian art and culture are
diverse. It is home to a wide range of musicians, theatre artists, dancers and singers, who
displays energy and diversity through their performing arts. The country supports indigenous
arts and culture as well as modern art and culture. Indigenous art and culture are the oldest
forms of culture and tradition that exist in the world (Fisher and McDonald 2016). This form
of art includes body painting, tribal songs and dances and rock carvings. Modern-day culture
includes developed visual art like photography, painting, sculpture, drawings and other such
performance arts. Australian literature, tradition, music and culture have evolved over the
years. All these art are showcased in front of the audiences in several organizations and halls.
These art and cultural organization thus hold great importance. The purpose of the
assignment is to compare and contrast two Arts and Cultural Organisations in Melbourne –
Arts Centre Melbourne and Melbourne Museum.
Discussion
Size and Context of Operation:
The Arts Centre Melbourne is popularly known as the Arts Centre. It is a centre
where several arts are performed by a number of artists. The centre consists of a complex
made of a number of concert halls and theatres. The complex first started its operation in the
year 1982, with the Hammer Hall and Theatres Building opening. The Arts Centre is located
near the Yarra River alongside St. Kilda Road, which is one of the most crowded and busy
areas of Melbourne. It is just beneath one of the greatest symbols of the city, the magnificent
spire. It is one of the busiest and largest performing arts centres in Australia. It stages around
4000 plus performances and events to a customer base of 2.3 million, which talks about the
capacity of the centre. It can be deduced that the size of the centre is quite spacious and they