This assignment explores the significance of business and human rights principles, highlighting the need for companies to respect and fulfill human rights in their operational activities. It discusses the UN Guiding Principles on Business and Human Rights, emphasizing the importance of stakeholder needs and due diligence. The assignment also touches upon the relationship between sales and marketing, illustrating how businesses can attract customers while respecting human rights. It concludes by emphasizing the need for companies to follow standards and guidelines to complete their operational activities effectively.