Principle for Data Science for Business

Principle for Data Science for business

INTRODUCTION
Data science refers to the study within which an information obtained could be turned
into the valuable resources with respect to development of the IT strategies and the business in
an efficient and effective manner. The present study is based on Itineract Travel company which
is seen as the small scale and constantly growing travel company. Furthermore, the report
highlights the company overview along with an application of the SPSS in order to generate
results regarding the relationship in the two or more variables. Moreover, ethical aspects and
methodology are also been presented for the purpose of making the study more reliable and
valid.
Assessment of Itineract Travel Co
Itineract Travel Co is one of the small and a growing online socially and politically
committed travel experience company. But now company is facing issue with regards to provide
travel search option for the firm, though the company is specialize in offering people the
opportunity in order to get best travel experience. Such that there are so many popular activities
which a company provide to their customers such that wildfires in the Fornalit rainforest,
cocktail evening and many more.
Customer’s of the organization are quite heterogeneous i.e. none of the two customers
are same. It is one of the main potential causes faced by them. They want to enhance their
customer’s travelling experience and because of which they are strongly specific about this
Cause. Event after that some of them feels contempt towards some of the offerings offered by the
company related to some other causes. This one of the major issues which is faced by them
because of which it has become important for them to enhance their user experience in a positive
manner on Itineract platform. It is a delicate balancing act on which they need to focus more and
more. In order to increase positive user experience of most of the customers it is important for
the company to focus on bringing most suitable experiences of all the customers to foreground
where it is clearly visible to the customers in a clear manner
The main aim of Itineract Travel Co can be addressed with the help of data science using
all the information that has been provided above, however there are few Ethical and security

considerations that are required to be dealt within the data science. Therefore, with the use of
Data Science, company would try to determine the overall experience of customers and develop
new system that will assist to provide best experience to their customers. Thus, the main aim of
this report is to recommended the best and safe system to their users and for that there is a need
to maintain and planned proper customer sensitivity with a different political cause.
The report will provide a detail investigation and the tool which are used in this project
that helps to meet the define aim and objectives of Itineract Travel Co. Further, report analyze
and present the results using specific tools and techniques and also interpret the results as well.
Along with this the study further, provide relevant information which is available for analyzing
the data that is relating to other situation for e- commerce and travel experience. Then describe
the ethical and security consideration through which data science deal and suggest the
arrangement that may change if some large data is collected and lastly, it will recommend the
best measures and tools which are used by the company as a data science tool in future. Along
with this, it will also recommended the best measures along with its benefits, challenges and cost
benefits for the company in its future.
2.2 Overview of an investigation
From the investigation that has been carried out in Assessment of Itineract Travel Co
briefing note it was found that one of the main problems which is faced by the company is
searchability. They want to implement a recommended system that can help them to enhance
their visitors on their website and increase user experience as well. This can be done with the
help of data science, where only positive user experience will be displayed to the website visitors
in the front end and all the negative or least positive user experience will be made almost
invisible to the customer. Although, there are so many data science tools are available such that
SPSS, MATLAB, Tableau, SAS, D3 and Excel etc. The data science tools are actually used in
order to deliver the best products to their customers in the limited time period (Olson and et.al.,
2016).
For the current study, researcher uses SPSS because it is an advance analytical tool that is
used in order to determine the exact results for the company. Thus, through SPSS researcher
collect the information form the customers and determine their purchasing experience. Under

this, regression analysis and descriptive analysis tool is used that will assist to determine the
relationship with value of experience and pilot recommendations.
Along with this, graphs and results are also used that will be used to analyses the results
and determine the accurate position. These proposed initiatives can be used by the organization
in order to overcome problems or issues that are being faced by them in terms of searchability.
This analysis will also help in providing some recommendations to the organization that can be
used by them to enhance their website visitors and use experience. Through this tools, most of
the companies provide the best customer services and that is why, Itineract Travel Co also use
this method in order to get best service to their customers when they find best travel experience.
2.3. Result and analysis
Regression analysis- It is the set of the statistical procedure that allows for examination of
the relationship between two and more variables that are of interest. This tool is used for
identifying probable changes in the one variable for a given amount of the change in the other
variable. It means value of an unknown variable could be anticipated from that of the known
value of another variable. The degree or extent to which the variables correlate to each other
mainly depends on regression line. It is stated as the line which best fits to the data that is all
points plotted are been connected through line in a manner that distance from line to points is
counted as smallest. This method tells about a relationship between more than two variables as
compared the difference between correlation and the regression. It is the widely used technique
in all scientific disciplines and plays a significant role in estimating relationship between
economic variables.
Descriptive statistics- It referred as the coefficients which summarize the given data set
that could either be seen as representation of an entire sample or sample of the population. It
includes computation of mean, median, standard deviation and mode that in turn act as the
statistical tool and helps in finding out the average, mid and highly repeated value in the given
data set.
Pilot recommendation
Particulars Count of pilot % of responses
Yes 334 33%