This article discusses the different modes of entry in international markets, such as exporting, importing, franchising, and foreign direct investment. It explores the benefits and drawbacks of each mode and how they depend on factors like trade barriers, political and economic risks, and firm strategy. The case study of Starbucks in Australia is used to illustrate the advantages and disadvantages of franchising. The article also touches on the ethical issues of employment practices, human rights, and environmental pollution in global business.