PRINCIPLES OF INTERNATIONAL BUSINESS.

PRINCIPLES OF INTERNATIONAL BUSINESS
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Decline of Coles’ Sales Growth
due to Aldi and Woolworths
 Aldi has been upholding its pressures on Coles
through its investment of more than $78 million
in dropping its grocery prices and also
strategically raising its sales growth.
 While, Woolworths' pre-tax profit has been
accounted to be around $1.2 billion, Coles, has
reported only managed to acquire $790 million
in 2018.

Coles 'Strategies for Sustaining
Competitive Advantages
 Globalization and franchising are the two
recognized strategies for Coles to sustain its
sustainable competitive advantage.
 Furthermore, Coles to strategically to regain its
position in the Australian retail sector must locate
and expand its business into developing retail
markets whereby the company can retain utmost
worth and innovation.

References
 Coles.com.au., 2019. Coles Supermarkets. [online]
Coles.com.au. Available at: https://www.coles.com.au/ [Accessed
19 Apr. 2019].