Principles of International Business The Walt Disney Company.

Principles of International Business
The Walt Disney Company

Introduction
Change of government regulations and policies is one of the most pressing issues
which are threatening the future performance of The Walt Disney Company.
Apart from the ethical standards that regulate actions of every associate and
member of staff, the regulation enforces more precise and restrictive restrictions that
everybody in Disney is required to comply.
Every employee and associate acting on its behalf, is expected to conform to the
antitrust laws of the US and all other places in which they carry out they business
activities.

Discussion in More Detail of the Issue
The Walt Disney Company, and every stakeholder acting on its behalf, shall conform
to the USA antitrust laws and all other regions in which this firm is located.
The US and other intercontinental jurisdictions have competition alias antitrust
regulations that significantly affect business operations.
The regulation requires the Corporation to compete entirely and moderately in all
the markets in which it is located.
The Antitrust decree prohibits contracts which irrationally hold down competition.

Continuation
The antitrust regulation prohibits monopolization or the endeavor to monopolize
the market.
According to the new governmental legislations, it is lawful to achieve or preserve
monopoly power by virtue of a better-quality product or exceptional business skills. It
is illegal, nevertheless, to get rid of competitors deliberately or to use officially
acquired monopoly control unjustly.
The antitrust laws govern issues of setting different prices for similar products. It is
illegitimate to charge dissimilar prices to different consumers for the same product. .

Advantage/Disadvantage of Different Approaches
Disney Company can organize global team of directors responsible for managing
antitrust and competition law risks. Disney will get commercial solutions which will
endure scrutiny in every major competition or antitrust law jurisdictions. However,
the Company will be subjected to additional financial expenditures.
Disney can take the initiative of educating managers in all Company branches to
how to compete fairly and avoid exploiting other parties. This approach would
provide all stakeholders in Disney with a detailed theoretical knowledge of how they
can cope with the new requirements under the competition laws. However,
management can encounter a challenge while trying to implement it uniformly in the

Conclusion
Walt Disney Company is operating at the global level, it must comply with the
antitrust law.
Antitrust or Competition law limits the conduct and organization of business
corporations, mainly to encourage fair competition for the benefit of consumers.
The antitrust laws prohibit monopolization since customers will be forced to buy
goods at inflated prices.
Antitrust laws can affect future performance of Disney and so proper approaches
should be put in place to ensure full compliance.