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PRINCIPLES OF INTERNATIONAL BUSINESS THE CASE OF COCA COLA.

Identify an issue that could potentially influence the growth and performance of an international company and develop a strategy to manage it.

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Added on  2023-01-16

PRINCIPLES OF INTERNATIONAL BUSINESS THE CASE OF COCA COLA.

Identify an issue that could potentially influence the growth and performance of an international company and develop a strategy to manage it.

   Added on 2023-01-16

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PRINCIPLES OF
INTERNATIONAL
BUSINESS
THE CASE OF COCA COLA
PRINCIPLES OF INTERNATIONAL BUSINESS THE CASE OF COCA COLA._1
Introduction
The presentation will discuss:
The issues is International Business which is mainly
characterized by difference in strategies taken up by
multinational companies.
the issues related to government regulation on the
sugary carbonated drinks. The soda tax imposed on
the beverage products has aggravated the
sustainability risk of the companies like Coca Cola.
Recommended strategy that must be adopted by Coca-
Cola in penetrating the markets with intense
competition.
PRINCIPLES OF INTERNATIONAL BUSINESS THE CASE OF COCA COLA._2
ISSUE IN THE INTERNATIONAL BUSINESS
There are diverse range of political and
governmental regulation it faces every day.
In the highly competitive industry,
especially in the beverage industry, the
only way of staying sustainable is by
adhering to the government’s policies.
The regulations can inevitably decrease
the sales and revenues of Coca Cola.
PRINCIPLES OF INTERNATIONAL BUSINESS THE CASE OF COCA COLA._3

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