TELUS Corporation: Environmental Violation and Community Protest

Running Head: PRINCIPLES OF MANAGEMENT
PRINCIPLES OF MANAGEMENT
Name of the Student:
Name of University:
Author Note:

1PRINCIPLES OF MANAGEMENT
Executive summary
TELUS Corporation is one of the important telecommunication organisations in Canada.
Recently, the company is facing severe threat regarding violation of the environmental
framework that turned into protest among the local communities. In this regard, this report aims
to deal with the issue and recommends possible solution that can be effective. Moreover, for a
better understanding of the Canadian telecom market and emphasising on the ability of TELUS
Corporation to cope with the possible solution. In this regard, an action plan is also set in order
to deliver effective measure for the resolving the issue.

2PRINCIPLES OF MANAGEMENT
Table of Contents
Introduction......................................................................................................................................4
Part 1: Problem identification..........................................................................................................4
Part 2: Factors influencing managerial decisions............................................................................5
PEST analysis..............................................................................................................................5
Porter’s five force........................................................................................................................6
Stakeholders’ analysis.................................................................................................................8
SWOT analysis............................................................................................................................9
Part 3: Reasonable alternatives......................................................................................................11
Part 4: Best option for the organisation.........................................................................................12
Part 5: Reflection...........................................................................................................................13
Conclusion.....................................................................................................................................15
Reference.......................................................................................................................................16
Appendices....................................................................................................................................18
Appendix 1.................................................................................................................................18
Appendix 2.................................................................................................................................19
Appendix 3.................................................................................................................................19
Appendix 4.................................................................................................................................20
Appendix 5.................................................................................................................................21
Appendix 6.................................................................................................................................22

3PRINCIPLES OF MANAGEMENT

4PRINCIPLES OF MANAGEMENT
Introduction
Sustainability and ethical business orientations are considered to be one of the major
aspect for the business organisations. In this regard, putting emphasis on the environmental
considerations and affecting local communities have also high value in order to sustain the
business activities. In this regard, the aims of this report is to understand the role of the TELUS
and its ethical business practices. This research is also going to identify the issues and analyse it
in the light of effective action planning. Moreover, it is also associated with several analytical
tool like PEST, SWOT, Porter’s five forces and stakeholders’ analysis in order to understand the
important and potential threat of the issue.
Part 1: Problem identification
TELUS Corporation is identified as one of the major telecommunication companies in
Canada. As a telecommunication organisation, this company is also entitled to set up towers in
different locations. However, the Canadian regulation stated that the telecom tower must be build
up at a distance of 100 meters away from the communities. In case of TELUS Corporation, the
organisation, did not follow such rules and regulation and chose a new location of University of
Calgary to set up telecom towers within 90 meters of the West Campus Child Care Centre. It
created a vulnerable situation for local communities and the parents to protest against the adverse
impact of telecom tower near the communities. According to Roda and Perry (2014), the radio
frequencies coming out in form of electromagnetic spectrum can result fatal health issues even
cancer. In fact, the impact on the children is more fatal as their brain absorbs more waves in
compare to the adults (Sharma & Lamba, 2017).

5PRINCIPLES OF MANAGEMENT
Therefore, it should be a great concern for TELUS Corporation to emphasis on the
environment and community issues besides expanding business robustly. In this regard, it is
important for the organisation to set up towers away from 100 meters of the local communities.
In this case, TELUS Corporation established the tower within the 90 meters radius of local
school and college. It is essential for the organisation and the stakeholders to mitigate
immediately with relocating the telecom towers outside the local communities.
Part 2: Factors influencing managerial decisions
PEST analysis
Elements Explanation
Political  Political stability index in Canada has an
average rate of 1.08 which means the power
of the government is high ().
 Moreover, the government effectiveness can
be marked as 1.83 that represents the efficacy
of the government to procure effective
measures ().
 The quality of regulation is of an average
value of 1.66 points connotes the importance
of the regulation in doing business in Canada
().
Economic  As far as the economic growth is concerned,
it can be stated that Canada witnesses a