Principles of Management and Skills Required for Effective Leadership: A Case Study of Unilever

This report discusses the principles of management and skills required for effective leadership, using Unilever as a case study. It covers topics such as division of work, authority, discipline, unity of command, unity of direction, remuneration, centralisation, scalar chain, and order. It also explores the skills and abilities required by managers, including leadership, communication, and problem-solving skills.

Journal

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
It refers to the qualities of the person which is very helpful for them because it helps them
to motivate and influence of the employees in accordance to the achievement of goals and
objectives of the organisation. The significant and valuable factors of the leadership in the
organisation which enables the management to operate and control the emotions of their
employees in effective manner. It refers to the management planning, organising and controlling
the activities of the employees in the organisation towards the achievement of goals and
objectives in the organisation. There are different types skills and abilities are present in the
market which is required by the managers to develop in their personality because it enables them
to become effective leader in the market. Unilever is the company which is taken here to
demonstrate this report. This report has provide brief discussion related to principles of
management and different types of work related schemes in the organisation. This report also
provides brief discussion related to the skills and abilities required by the management to become
more competitive in the market. There are different types of management and leadership theories
are present which is explained in this report.
TASK
Principles of management
Management is a process of organising planning and controlling the activeness of the
worker in the arrangements. As the employees are regarded as most valuable resource of the
organisation which provided higher returns to the company if they controlled in effective
manner. There are different types of employees and functions are present in the organisation
which the management has to maintained and controlled. One of the most important requirement
to established discipline and coordination in the organisation which is fulfilled by the established
principles of the management (Hassi, 2019). These principles has provided direction and
systematic framework to the managers so that all the functions and the management of the
organisation can be done in effective manner in the organisation. Henry Fayol is one of the
greatest management expert which provide different types of management principles for the
management of the organisation. These principles enables the managers to evaluate the situation
of the management in effective manner and then provide effective solutions of these problems.
The management of Unilever is one of the valuable management of the world which has

controlled huge number of employees because of their multinational business. The brief
discussion related to these principles in relation to Unilever plc are given below: \
Division of work
This principle of management are based on the theory that the work or the task provided
to the employees should be specific and also according to their skills set. It helps the organisation
to established effective responsibilities in the employees and makes them motivated towards the
organisation. The level of work load in Unilever are very high due to their multinational business
operations (Bush, 2018). It is very important for the managers of the company that they divide
the work effectively and effectively allotted to the employees according to their capabilities. It
enables the managers to increase the efficiency and profitability of the organisation.
Authority
It is related to those principle of the management which stated that the managers of the
organisation has to be provided considerable authority. This helps the managers to conduct and
provides instruction to their employees. The control and management of the employees are
depend upon the authorities present with the manager of the organisation. The number of
responsibilities are also came with the authorities of managers. It is very important for the
management to have established effective balance between the authorities and responsibilities of
the management.
Discipline
The need of discipline is one of the least important Point which enables the organisation
to operate their business in market. It is very important for the management of the organisation to
operate their business in such a manner that all the activities of the management are done in
effective manner. It is the duty of the managers of Unilever that they develop effective and
valuable tradition and culture in the organisation which helps to established discipline in work. It
is essential to have series of rules and regulations are present in the organisation which all the
employees has to follow in the management.
Unity of command
This principle of the management stated that there is effective chain of command are present in
the organisation which helps to control the employees in effective manner. It is important for the
accuracy of the employees that they receive the command from one source because if the
employees has provided orders from two or three managers then they become confused and the

discipline in work cannot be achieved in the organisation. One of the negative return of this
condition is that the structure of the management are also in threatened.
Unity of direction
It is related to those principle of the management which enables the organisation to be organised
and all the employees of the organisation should be work in harmony by using single plan. The
objectives of the organisation should be provided to each employee of the organisation which
helps to established effective discipline in the management (Gürlek and Çemberci, 2020). If the
employees are having multiple plan which created mess and mismanagement due to the lack of
coordination then it is not possible for the organisation to achieve their objectives effectively in
the organisation which helps the organisation to operate their business in effective manner.
Remuneration
This principle of the management has enables the organisation to provide considerable
wages to their employees according to the efforts which they made in the organisation. If the
management of the organisation has provided less payment to their employees then it becomes
negative for the motivation of the employees in the organisation. The management of Unilever
has operated their business in many countries of the world which provides the company huge
profit margins then it becomes the duty of the managers to provide considerable revenue to their
employees which helps to maintain effective relations in the market and also for the motivation
of the employees.
Centralisation
It is related to those concept of the organisation under which all the authorities and the power are
lies in the hands of top level managers of the organisation and the controlling body of the
organisation are centralised. All decision and the suggestions are made by the top level
employees. In the concept of the decentralisation, all the power in the organisation are distributed
among the members which enables the management take decision. In the modern day business, it
is very important for the organisation to maintain effective balance between the centralisation an
decentralisation of power because not the single concept can run the organisation.
Scalar chain
It refers to the clear chain of communication in the organisation which is established between the
employees and the superior of the organisation. There are large number of employees are
working in the organisation which require communication to interact with each other so that the

work can be done in effective manner. It is very important for the organisation develop effective
chain of communication in the organisation and aware the employees about their presence on the
hierarchy. All the command are flow from superiors to the employees with the help of Scalar
chain.
Order
This principle of the management is closely related to the management and allocation of
resources in the organisation. There are large number of resources are present in the organisation
which helps the organisation to conduct their business processes (Çakıroğlu, Caetano and Costa,
2021). If the resources of the business are not allocated effectively then the possibility of their
wastage are increases which is not beneficial for the organisation. The management of Unilever
has developed effective and valuable resource management department so that effective
allocation of the resources can be made in the organisation.
Skills and abilities of the managers
The presence of skills and abilities for the management in the personalities of the employees are
very important because it enables the managers to operate and control the activities of the
management in effective manner. There are different types of managerial skills are present which
should be posses by the managers such as leadership skills, communication skills. Decision
making skills, problem solving skills and may more. These skills has provided effective
approach to the managers which are very helpful for them to operate their business in effective
manner. The managers of Unilever has to focus towards the development of the skills which are
helpful for them. The brief discussion related to the same are given below:
Leadership abilities : It is one of the greatest abilities of the managers which is used by them to
influence the will and the attitude of employees towards the achievement of organisational goals
and objectives of the organisation. Leadership skills has enables the managers to mould the
behaviour as per the needs and desire of the employees. Unilever has spread their business in
different countries of the world which provided different types of functions and wicked problems
in the organisation. The effective leadership skills has enables the managers to analyse the
situation in effective manner and also made them easy to solve these type of problems of the
organisation.
Communication skill : It is related to the knowledge of different types of languages and way of
talking to the others. The effective communication skills enables the employees of the

organisation interact with different types of employees in the organisation. It is eseential for the
employees that they improves the knowledge of skills and vocabulary which helps them to
establish effective relations in the organisation (Karami-Akkary and Hammad, 2019). In
organisation, there are different types of clients and customers which the employees of the
organisation has to convince which can only be possible on the basis of effective communication
skills.
Problem solving skills : It is related to those skill of the managers which is used by them to
solve different types of problems in the organisation. The problem solving skills of the individual
has played important and valuable role for making the organisation more competitive in the
market. The management of the Unilever has contains the number of problems in the
organisation which is negative for the business. If the managers of the organisation has contains
the number of skills in their personality then it becomes positive for their solution.
Demonstrate problem solving ability in the execution of projects in an educational and
work-based setting
It is one of the important skill of the managers under which they have to analyse the
problem and then solve them in effective manner. It is not possible in the example of any
business of the organisation that no problem are present in them because problems is the part of
the business which makes the employees more competitive in the market. It is important for the
managers of the organisation that they have develop such type of problems solving skill in their
personality which makes them more reactive in the market (Arnold, Fletcher and Hobson,
2018). There are different types of factors are present which the managers has to consider. The
first thing is to increase the level of tolerance in the organisation which helps them to analyse the
problem in them. The managers of the organisation should be dynamic under which they have to
change their behaviour according to the needs and desire of the organisation.
CONCLUSION
It is concluded from this report that the development of skill in the personality of the employees
are one of the most important concept of the organisation. This report also concludes brief
discussion related to the skills and abilities required by the management to become more
competitive in the market. There are different types of management and leadership theories are
present which is concluded in this report.

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