This presentation provides an overview of the marketing strategies and brand extension of Haagen Dasz, a premium ice cream brand. It covers topics such as existing brand and brand values, brand extension, brand prism identity, segmentation, targeting and positioning, PESTEL analysis, and Ansoff Grid Matrix analysis. The presentation concludes with recommendations for the organization.

Learn about the marketing strategies and brand extension of Haagen Dasz in this presentation on Principles of Marketing.

Principles of Marketing: Haagen Dasz

Matrix Analysis

This report analyzes the brand identity, brand extension, segmentation, targeting, and positioning of Haagen Dazs in the context of principles of marketing. It also includes a PESTEL analysis and recommendations for the organization.

Rizal Technological University

Principles of Marketing: Haagen Dazs Brand Analysis

Principles of Marketing (POM)

This report provides high understanding about significance of brand extension and brand value for the existing company which is going to expand it’s business in the country i.e. EU. Kapferer’s Model has used for the brand extension. Target market and evaluation of new market and trends has analysed by the Haagen Company with the support of Pestle analysis. Tauber’s brand extension options, Product packaging, Brand positioning etc. has used for the product expansion in the targeted nation. Comparative analysis between two brands i.e. Organic Haagen and Luscious organics have done in this report.

Oxford Business College

Brand Extension Report

This report discusses brand extension and different elements of brand extension, using Coca-Cola as a case study. It explores the existing brand and brand values, target market, analysis of the new market and trends, and provides an explanation of the new product. The report also includes a comparative analysis and concludes with recommendations for brand extension.

Nutrition and Wellness

This marketing management report discusses the brand extension of Dove, an American personal care brand owned by Unilever. The report covers the existing brand and brand values, target market segmentation and positioning, analysis of PESTEL and Ansoff's growth matrix, description of the new product, competition, and marketing strategy. The report concludes that brand extension helps companies improve customer reach and cover more target markets.

Brand Extension of Dove: A Marketing Management Report

This presentation discusses the principles of marketing brand extension, including existing brand values, Kapferer's Brand Identity Prism, Ansoff matrix, target market analysis, PESTLE analysis, Tauber's brand extension options, and comparative analysis. It concludes with the importance of brand extension in uplifting an organization's brand image.

Principles of Marketing Brand Extension

PowerPoint Presentation

This presentation discusses the brand extension process of Coca-Cola, a highly reputed beverage brand. It explores the marketing strategies involved, including the existing brand and target market. The presentation also analyzes the new market trends and the competition faced by Coca-Cola. It concludes with recommendations for successfully extending the brand.

Principles of Marketing: Haagen Dasz

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Brand Extension Reportlg...

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Principles of Marketing: Haagen Dazs Brand Analysis

Brand Extension Report

Brand Extension Report

Brand Extension of Dove: A Marketing Management Report

Principles of Marketing Brand Extension

Coca-Cola Brand Extension