This report analyzes the principles of marketing in the context of application development and target market in Moscow. It covers the development plan, target market segmentation, competition analysis, and marketing mix recommendations.

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Prepare for the upcoming exam by understanding key terms and concepts in marketing, analyzing a business situation, and creating a marketing mix plan.

This document outlines the principles of marketing, with a focus on developing applications and targeting markets in Moscow. It provides useful insights and tips for marketing professionals.

Principles of Marketing: Application Development and Target Market

Principles of Marketing: Application Development and Target Market in Moscow

This case study explores the Point & Know app for the Moscow tourist market. It discusses how the app attracts customers by providing cultural significance and history of landmarks in their chosen language. The study also includes market segmentation, target marketing, and marketing mix recommendations.

Case Study: Point & Know App for Moscow Tourist Market

This document discusses the principles of marketing and how they can be applied to the tourism industry. It explores segmentation, targeting, promotion, and the 4P's of marketing mix. The document also provides recommendations and justification for marketing a tourism app and attracting European tourists to Moscow. It includes a Gantt chart for marketing strategy implementation.

Principles of Marketing

This document provides insights into marketing strategies and positioning in the travel and tourism industry. It discusses the principles of segmentation, target marketing strategies, and the importance of positioning. The case study of Contiki, a tour operator company, is used to illustrate these concepts.

Marketing in Travel & Tourism

MARKETING IN TRAVEL AND TOURISM INTRODUCTION 3 TASK 13 1.1 Discuss core concepts of marketing in travel and tourism industry 3 1.2 Identify the impact of marketing environment on Visit Scotland and tourist destinations4 1.3 Explain the factors affecting consumer motivation and demand 5 1.4 Analyse principles of market segmentation5 TASK 26 2.1 Assess the importance of marketing planning in Visit Scotland6 2.2 Discuss relevance of marketing research 6 2.3 Evaluate the influence of marketing on society 7 TASK 38 3.1 Discuss issues in product, price,

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MARKETING IN TRAVEL AND TOURISM INTRODUCTION

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This document provides an overview of the principles of marketing, including marketing plans, STP analysis, marketing mix, and controlling and monitoring strategies. It focuses on a case study of a start-up company in the tourism industry. The document also includes a Gantt chart and references for further reading.

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This presentation discusses the market strategy for a translation application that aims to facilitate communication between tourists and locals, boost tourism activities, and expand into new markets. It explores the mission, keys to success, objectives, and target segmentation of the application. The presentation also includes a market analysis summary, statistical analysis, customer segmentation, future analysis and developments, sales and marketing objectives, promotional strategies, competitor analysis, unique selling process, sales and distribution channels, and references.

Principles of Marketing: Application Development and Target Market in Moscow

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Case Study: Point & Know App for Moscow Tourist Market

Principles of Marketing

Marketing in Travel & Tourism

MARKETING IN TRAVEL AND TOURISM INTRODUCTION

Principles of Marketing

Market Strategy for Translation Application

Principles of Marketing: Application Development and Target Market in Moscow

End of preview

Case Study: Point & Know App for Moscow Tourist Marketlg...

Principles of Marketinglg...

Marketing in Travel & Tourismlg...

MARKETING IN TRAVEL AND TOURISM INTRODUCTIONlg...

Principles of Marketinglg...

Market Strategy for Translation Applicationlg...

Case Study: Point & Know App for Moscow Tourist Market

Principles of Marketing

Marketing in Travel & Tourism

MARKETING IN TRAVEL AND TOURISM INTRODUCTION

Principles of Marketing

Market Strategy for Translation Application