Restaurant App Marketing: Principles of Marketing Application

This report outlines a marketing strategy for a restaurant city guide app in Brasilia, focusing on attracting young, food-enthusiastic users. The target market is defined using demographic and psychographic segmentation. The marketing mix elements are carefully considered, with the app offered at a penetration price. The app will be available online, requiring a subscription for access. Promotion will leverage social media and digital marketing, employing social media marketing theory to effectively reach consumers. A task schedule is included for project planning, development, execution, and monitoring, ensuring quality deliverables and timely project closure. The project plan includes tasks such as auto planning, team development, deliverable creation, milestone setting, resource analysis, communication planning, project execution, app launching, tracking system installation, performance monitoring, quality assurance, project closure, and reporting.

PRINCIPLES OF
MARKETING

TABLE OF CONTENTS
SECTION B.....................................................................................................................................3
Target market..............................................................................................................................3
Use of marketing mix..................................................................................................................3
Justified solution.........................................................................................................................4
REFERENCES................................................................................................................................6

SECTION B
Target market
The target market for the app will be the young people and mostly who are food lover.
This is particularly because of the reason that this city guide includes the good value restaurant in
Brasilia. Hence this will be attracting the young and food enthusiastic people more. This target is
being based on the demographic and psychographic segment.
Use of marketing mix
Element Description
Product The product here involves the app which is a
city guide for the good value restaurant (Thabit
and Raewf, 2018). The feature of this app is for
the chosen target group that they will get the
15 % discount in case they book with this app
only.
Price The price of the app will be based of
penetration pricing as it will attract more of the
people. Also, the total cost of launching the
app will be approximately $600
Place The place is online as the app can be used with
help of internet access only (Ndofirepi,
Farinloye and Mogaji, 2020). This app will be
not be free and user will have to take
subscription.
Promotion For the promotion the use of social media and
digital marketing technology will be used.
For the implementation of the app the use of social media marketing theory will be
applied. This is because of the reason that when the effective social media strategy will be used
then this will assist in attracting the consumers.

Justified solution
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled Planning for the marketing app 21 days Thu
4/28/22
Thu
5/26/22
Auto
Scheduled
Developing project idea for
marketing app 10 days Thu
4/28/22
Wed
5/11/22
Auto
Scheduled Identifying and developing of team 6 days Thu
5/12/22
Thu
5/19/22 2
Auto
Scheduled Developing deliverables of project 5 days Fri 5/20/22 Thu
5/26/22 2,3
Auto
Scheduled Planning for the marketing app 24 days Fri
5/27/22
Wed
6/29/22
Auto
Scheduled Developing milestone for project 13 days Fri 5/27/22 Tue
6/14/22 4
Auto
Scheduled Resource analysis 5 days Wed
6/15/22
Tue
6/21/22 6
Auto
Scheduled Communication plan 6 days Wed
6/22/22
Wed
6/29/22 6,7
Auto
Scheduled Project execution 30 days Thu
6/30/22
Wed
8/10/22
Auto
Scheduled
Launching the app within the
market 10 days Thu
6/30/22
Wed
7/13/22 8
Auto
Scheduled Installation of tracking system 20 days Thu
7/14/22
Wed
8/10/22 10
Auto
Scheduled Project monitoring 14 days Thu
8/11/22
Tue
8/30/22
Auto
Scheduled
monitoring of the performance of
app 12 days Thu
8/11/22 Fri 8/26/22 11
Auto
Scheduled deliverable of quality 2 days Mon
8/29/22
Tue
8/30/22 13
Auto
Scheduled Project closure 5 days Wed
8/31/22 Tue 9/6/22
Auto
Scheduled Reporting of project 5 days Wed
8/31/22 Tue 9/6/22 13,14

REFERENCES
Books and Journals
Ndofirepi, E., Farinloye, T. and Mogaji, E., 2020. Marketing mix in a heterogenous higher
education market: A case of Africa. In Understanding the higher education market in
Africa (pp. 241-262). Routledge.
Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies. 4(4).