Principles of Marketing: Segmentation, Targeting, Positioning, Competition Analysis, Positioning, and Marketing Mix

This presentation covers the principles of marketing including segmentation, targeting, positioning, competition analysis, positioning, and marketing mix. It explains how marketing can help a business build brand awareness and profitability. The presentation also includes a case study of an application called Restro-out, which is a city guide in London for dining locations.

Marketing

TABLE OF CONTENTS
• Introduction
• Segmentation, Targeting and Positioning
• Competition analysis
• Positioning
• Marketing Mix
• Conclusion
• References

INTRODUCTION
Marketing means to all the practices that give
outcomes in customer getting satisfaction by
products and services which are manufactured
by the company. There are numerous ways of
operations that are involved in marketing that
can help a company in various ways such as -
communication of services and products,
buying of raw material, selling of goods and
supplying of goods as well

DETAILS OF COMPANY
The business plan is to build an
application that tells about the best of
beaten track dining locations. It will be
used as a city guide in London to help
visitors. The name chosen for the app is
“restro-out”.

SEGMENTATION, TARGETING AND
POSITIONING
Segmentation is the process of dividing
the consumers of the market into groups
that can be approachable and prove to
most efficient for a company. There are 4
types of approaches and ways for
segmenting the market. These approaches
are – demographics, behavioural,
psychographic and geographic
segmentation.

COMPETITION ANALYSIS
Competition in terms of business is the condition that provides with the risk of
transferring of customers or holding of consumers with the other business
organisations that provide same or related type of goods or services. The other
organisations / applications that can provide competition to the application
Restro-out in UK are – Table Pouncer, British st. food and Best coffee guide
(Bhatia, 2020).

POSITIONING
This is the process of identification of the ways that be used in positioning the
product or service provided by a company to its target customers in a way in
which they can relate to the firm effectively. This also needs to give the firm
with an competitive edge. This can be used in making a deep effect on the
people.

MARKETING MIX
The marketing mix means to the set of the
strategies and activities which a firm
utilises to advertise its offerings or brand in
the niche and large market area. The 4Ps
that are involved in this framework are –
price, product, promotion and place
(Palmatier and Crecelius 2019).

CONCLUSION
From the above PPT, it has been concluded that marketing is the art of getting
things done in the most effective and efficient way possible. It is an essential
element for a business organisation that helps in making its strong presence in the
marketing and build the related brand awareness in the society. STP is a modal
that help in deeply and clearly identifying and targeting a group of consumers
that will be best for building a company's profitability.

REFERENCES
• Yadav, M. and Rahman, Z., 2018. The influence of social media marketing
activities on customer loyalty: A study of e-commerce
industry. Benchmarking: An International Journal.
• Szabo, S. and Webster, J., 2021. Perceived greenwashing: the effects of green
marketing on environmental and product perceptions. Journal of Business
Ethics, 171(4), pp.719-739.
• Bhatia, V., 2020. Drivers and barriers of permission-based marketing. Journal
of Research in Interactive Marketing.

Thank You