Project on Principles of Marketing - Tesco
Added on -2020-07-23
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PRINCIPLES OFMARKETING
Table of ContentsINTRODUCTION ..........................................................................................................................1Main Body.......................................................................................................................................1Product & Service Description...............................................................................................1Market Analysis.....................................................................................................................2STP process............................................................................................................................2Recommendations..................................................................................................................3Individual Reflection..............................................................................................................3CONCLUSION...............................................................................................................................4REFERENCES................................................................................................................................5.........................................................................................................................................................5
INTRODUCTION Principle of marketing are the helpful measure through which an organisation becomeable to ascertain all goals and targets effectively. This consent is basically adopted by every largebusiness whom have a desire to maximise their profit and accomplish targets in an appropriatemanner (Cătoiu and et. al., 2010). This project is based on TESCO new “Wonky Veg” rangewhom are the largest British Multinational Grocery They are conducting market analysis underwhich various marketing things are getting identified. Along with this on the basis of STPprocess, appropriate justification get derive on target market and its segmentation. Main BodyProduct & Service DescriptionMarketing refers as a set of managerial activities that satisfy the needs and desire of thetarget customer. It includes selling, advertising, and delivering product and services to consumer.The chosen organisation here is Tesco which is a British multinational grocery headquartered inWelwyn Garden City. This project is focusing on making various marketing strategies thatTESCO have used to launch its unique vegetable range to encourage children to eat healthily.Direct marketing and word of mouth are not sufficient these days, therefore company's arerequired to opt innovative and latest marketing scheme in order to evaluate emergingopportunities. Following are the elements of Principle of Marketing in Digital world:Insight come before inspiration : TESCO are required to innovate or communicate withtheir customer through their relevant channels such as Facebook, Instagram etc. Don't just join the conversation, spark it : TESCO are required to create onlinecommunities rather than the existing one by advertising the video of its new “WonkyVeg” that's unlike any other supermarket which attracts customer and gives them areason to come back (Kotler and Armstrong, 2010).There's is no business without show business : TESCO believes that your brand is story,tell it to everyone. It is required to make people emotional and fiery which insist them tobuy. Therefore, they have launched this product in order to charm kids or to encouragethem to eat healthier food which are in the shape of star and faces. Product are the new services : Digital media turn product into on-demand services thathelp the TESCO to gain higher satisfaction level from their customers.1
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