Comparison of Marketing Mix: Lucozade Energy vs Red Bull

Principles of
Marketing

EXECUTIVE SUMMARY
The marketing strategy can make difference among selling of products or ignored
through consumers. Leaders mainly use marketing strategy as heart of the principle of marketing.
The aim of this report is to identify the target market and make difference among the marketing
mix of two different firms of similar industry. There has been secondary and the observational
research conducted.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
FINDINGS.......................................................................................................................................4
Comparison of Target market ....................................................................................................4
Product........................................................................................................................................5
Price.............................................................................................................................................6
Place/ Physical distribution.........................................................................................................6
Promotion....................................................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9