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(solved) Principles of Marketing PDF

Added on - 23 Nov 2020

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Principles of Marketing
EXECUTIVE SUMMARYMarketing mix is themethod of marketing strategy that can help company in reachingwith its desired goals and objectives in better manner. In this, it is mainly focus on product,price, promotion and place. In this assignment, it can be identified that there are differentfactors which directly affects on marketing strategies of Apple and Fitbit products in whichthey are mainly concentrate on Apple watch series 4 and Fitbit 2. this can be described thatpricing strategy or both are mentioned organization are different from each other. Fitbit 2 andApple watch series 4 are develop for satisfying the customer needs and wants of the customers.
Table of ContentsINTRODUCTION...........................................................................................................................................4MAIN BODY..................................................................................................................................................4CONCLUSION..............................................................................................................................................7REFERENCES................................................................................................................................................9
INTRODUCTIONMarketing is the activity, set of institutions and process which create, communicate andexchange offerings that have value for customers, partners and society.Marketing principlesdefine as the strategy and tactics of the firm which is followed in order to improve marketingperformance (Dann, 2010). this assignment will described about methods and tools which can beused by organization to reach with their desired goals and objectives for instance Marketing mixof Apple watch series 4 and Fitbit 2. Apple is the international company which design, developand sell electronics products or items. On the other hand, Fitbit is an American organizationwhich will deals in different goods such as activity tracker, wireless technology or method, etc.MAIN BODYMarketing define as the process where one person is sell and another is purchase productsin the market place. Without marketing, an organization does not sold their current or existinggoods and services among customers in the large marketplace. Marketing mix refers to the set ofactivity and strategy of an organization which can be used for promoting their brand or productsin the large market areas. It includes 4Ps such as product, price, place and promotion. In currenttime period, marketing mix elements influence each other and they are develop business plan fora company and lead towards success (Cătoiu, Vrânceanu and Filip, 2010). It includes Applewatch series 4 and Fitbit2 which is watch brand and they are manage and control their businessthrough various methods via online, sites and print media where they gain attention of largenumber of customers.Target market of Apple:Apple basically targeting high income customers who can pay maximum amount of fundsfor different services. As per its considering features they also target fitness freak customers sothat they can get advantages of its unique feature servicing. Firm basically targets customersbetween the age group of 20 to 50 who can take advantages of its facilitating feature in a mostsuitable way.Target market of Fitbit:
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