Principles of Marketing

PRINCIPLES OF
MARKETING

TABLE OF CONTENTS
INTRODUCTION
MAIN BODY
CONCLUSION
REFERENCES

INTRODUCTION
 Marketing is one of the key functions to a venture or business.
 Nowadays, top-level management in every business is trying to
make own marketing functions very effective to gain excellent
return in selected market segments.
 This is presentation discusses Sainsburys’ principles of marketing.
Sainsburys is one of main retail ventures of the UK.
 Brand values, target markets and market trends etc. factors and
aspects of Sainsburys also has been discussed in this presentation.

MAIN BODY
 Methodology
 Mainly two methodologies use by businesses or
individuals to collect different data.
 First one is qualitative method and the second one
is quantitative method.
 Both methods enable to collect data from books &
journals, observations, internet, interviews,
business magazines etc.