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Principles Of Marketing And Communications In A Digital World - Report

   

Added on  2021-02-18

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Principles Of Marketing AndCommunications In A DigitalWorld
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Table of ContentsINTRODUCTION...........................................................................................................................3GIBB'S Reflective Cycle.................................................................................................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONPrinciples Of marketing refers to those set of basic 4 P's that include product; price ;placeand promotion and their implementation in an effective manner with the goal of promoting thedigital marketing and launching of a development plan for a new product. The chosenorganisation is L. G. Here, my aim as a research and development manager was to make aresearch in respect of LG's new product that is required to be launched.GIBB'S Reflective CycleIt is a model that lays its focus on the help of people by learning from the practicalsituations that are being experienced by them regularly (Salman and Broten, 2017). It especially,happens in the situation when, the circumstances are not in favour. The project done by me andmy team was in respect of the electronic gadget. The five stages that are involved in doing thisproject are:- Description:- I was in a team of eight members and have taken a task in respect of the newproduct development of a brand that is L. G. I was assigned the role of marketing manager. Here,I was accountable for doing the research and development in the market in respect of the needsand precise wants of customer. And all my team mates were performing different tasks. Someonewas performing the task of finance; operations; sales; human resource (Doppelt, 2017). Here, Iwas looking after, completely in respect of the ways to meet out the needs of potential customer.All my team members were very happy from my performance and I was given appraisal. As, Iwas having experience of working in Sony previously in the research and developmentdepartment so, that experience has helped me here a lot. The problems that were faced by myteam mates and me was in respect of the availability of resources that is required to be there.According to my analysis, those who were in finance and accounting department were havingissues in respect of the availability of data in respect of those expenses that were incurred at timeof development plan of new product. Those who were handling the sales department were havingissues in the respect of how much target is required to be achieved. The production departmentwas having issues in the respect of the no. of units that are required to be produced.
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