Principles of Marketing and Communications in a Digital World TABLE OF CONTENTS REFLECTIVE JOURNALS 3 INTRODUCTION 3 REFLECTIVE ACCOUNT 3 CONCLUSION 5 REFERENCES 6 REFLECTIVE JOURNALS INTRODUCTION According to Vicary, Young and Hicks, (2017), the impact of a group work plays the main role in bringing the better observational analysis. REFLECTIVE ACCOUNT As per analyzing the theories represented by Tanaka, Okamoto and Koide, (2017), it is necessary to have loyalty