Principles of Marketing And Marketing Plan

INDEPENDENT UNIVERSITY BANGLADESH
Submitted by:
Team Gravity
Members ID
Md. Onin Hasan 1921633
Shah Sadman Hamid 1921423
Md. Rakib Mallick 1921448
Anik Ahmed Shanto 1921701
Fairoz Hashmi 1922104
Md. Alamin Akndo Turjo 1920872
Submitted to:
Ms. Zakia Binte Jamal
Course Title:
Principles of
Marketing
Course ID: MKT201 Section: 4

Letter of Transmittal
To
Ms. Zakia Binte Jamal
MKT201, Principles of Marketing
Independent University (IUB)
Subject: Submission of Marketing Plan Report
Dear Miss,
With due respect, it is our pleasure and honor to be your students and have this opportunity
to present the marketing plan on our new version for the PRAN Pickle. While preparing the
marketing plan we have given our best effort thoroughly on the topic regarding the product,
and
we believe and hope that our plan will provide a clear conception, and will appear realistic as
possible.
Though we are in the learning phase of our career, this plan helped us gain sufficient
knowledge on creating a new product and segmenting it properly. It is indeed a challenging
and interesting experience.
We are more than willing to answer any questions regarding the marketing plan, and clarify
it fully to your understanding.
Thank you very much for all your support, which helped us significantly in preparing this
report.
Sincerely,
Team Gravity

Contents
@xecutive Summary................................................................................................................................... 1
Current Market Situation........................................................................................................................... 2
Market Description.................................................................................................................................... 2
Assessment of 4P s‟ .................................................................................................................................... 3
Competitive Review.................................................................................................................................. 4
SWOT ANAJYSIS.................................................................................................................................... 0
New Version of the product..................................................................................................................... 7
What makes Kashmiri Pickle different4................................................................................................. 8
Segmentation of Kashmiri Pickle.............................................................................................................9
Assessment of 4Ps...................................................................................................................................... 9
Conclusion............................................................................................................................................... 11
References................................................................................................................................................ 12

1
Executive Summary
The acronym PRAN stands for “Program for Rural Advancement Nationality”. PRAN-RFL
Group is one of the most well-known leading organization in Bangladesh. PRAN-RFL Group
aims to reduce poverty and hunger through large scale employment generation along with
along with catering to the diverse tastes of its global consumer for since 1981.
PRAN Pickle is the primary subject of this report. We’ve included an explanation regarding the
current market situation. Finding and Analysis (SWOT) based on its inceptions and impact on
society, as well as economy. Also, an assessment of its product, price, place and promotion will
be included as well. We will be going through the market description and where it will be targeted,
the competitors and the new version(s) of the product.
As we all know, PRAN goes through the proper extensive process to provide quality and hygienic
foods to the people who are aiming to consume safe and quality food products. PRAN Pickle
has always been a major part of PRAN Foods. This led to the well-known pickle making
competition
“PRAN Achar Protijogita”. This competition has opened the doors to the exploration of many
ideas for the flavors of PRAN Pickle.
As a company, PRAN has always endorsed environmentalism and understands its
responsibility to advocate and practice ecologically beneficial activities. Furthermore, it
nurtures the belief of taking care of each of its stakeholders as well as the society at large. And
so, PRAN puts its belief into practice by carrying out activities that benefit the economy and
thus, the people operating
within that economy.