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Principles of Marketing & Communication in a Digital World

Assessment for this module consists of a group presentation and individual reflection. The group presentation requires students to develop a market analysis and marketing mix for a new or improved product or service. The individual reflection is worth 50% of the final mark.

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Added on  2020-11-23

Principles of Marketing & Communication in a Digital World

Assessment for this module consists of a group presentation and individual reflection. The group presentation requires students to develop a market analysis and marketing mix for a new or improved product or service. The individual reflection is worth 50% of the final mark.

   Added on 2020-11-23

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PRINCIPLES OFMARKETING &COMMUNICATIONIN A DIGITALWORLD
Principles of Marketing & Communication in a Digital World_1
Table of ContentsINTRODUCTION.....................................................................................................................................3MAIN BODY............................................................................................................................................3Market Analysis................................................................................................................................3Recommended Marketing Mix ........................................................................................................3Individual Reflection.........................................................................................................................3CONCLUSION.........................................................................................................................................5REFRENCES............................................................................................................................................6
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INTRODUCTIONDigitalization is process of converting information into digital format information isorganized into discrete units of data. It is automation of information of existing manual workand paper based processes, enabled them into digital form. At present, online marketing andcommunication are advancing in digital world and its appropriation of marketing has fosteredits development. In this report the organization chosen is Wise owl toy, is largest independenttoy retailer operates more than 144 stores. This company is expanding their retail outlets inIberian with better quality of product and services. Moreover, analyzing market such asmarket trends, its competitors, segmentation, targeting the potential customer positioningproduct in market. Further, recommending right mix of marketing for its product andservices.MAIN BODYMarket AnalysisCovered in PPTRecommended Marketing MixCovered in PPTIndividual ReflectionIndividual reflection is important for report because it help in identifying contributionof each and every person as well as others also. Along with this, Difficulties faced by theparticular person is discussed with the help of refection. How these things can be improvefor better future presentation. Noticing - Topic of my presentation is “Principles of marketing & communications in adigital world” which is playing important role in the business environment now a days. Wheni was giving presentation several things was not well such as if audience started laughing onsomething or clapping. Then, in these situation i loose my confidance which is muchimportant for giving presentation because all these things easily reflect on the face as well asin the voice tone also. But all these are better for future because through these situation ilearnt several things and it improve my presentation skills. Whereas, Completition of thisassignment taugh me how to give an effective presentation with full confidence. Most
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