Principles of Marketing & Communications in a Digital World

PRINCIPLES OF
MARKETING &
COMMUNICATIONS IN A
DIGITAL WORLD

INTRODUCTION
There are various principles of marketing and communication in a digital world. Marketing is the
not only solution to make your brand and product well known. Innovation in marketing is the
most important thing. Marketing and communication in the digital age plays a crucial role in
enhance product’s marketability. This can also helps the organization to build their structure by
providing great experience to the customers. This report will include the newly launched haircare
product in the UK i.e., Hair Retuel by Sisley Paris. It is the best product which is more demanded
in the market. This product plays a important role in routine hair care. It provides energy and
vitality to the scalp. It has various types of flavors. It also provides energy and strength to
damaged hair. This report will also highlight the large description of this product and their brief
analysis pf the market. This report will also include the strategy for the targeting, positioning and
segmentation of the product. This report will also stats the 7P’s for this product.
MAIN BODY
a. Hair Rituel by Sisley Paris is the classic product which has highly impact in the market.
This product is very useful in the daily routine of haircare. This product provides
nourishment and smoothening to the scalp. It comes in different types of variants. By
using this product our hair gets energy and strength. This product is basically designed to
protect the human hair against the environmental aggressors. This product will also
include the various ingredients such as copper, zinc, vitamin B6 and Magnesium. This
product constitutes of cosmetology and hygiene involving the hair which grows from the
human scalp, and to a lesser extent pubic, facial and other body hair (Rowley., 2016).
Hair Retuel by Sisley Paris has a great fragrance and the attractive texture and the fact
that it nourishes on dry and damp hair. It also works as medicinal use for all people that
encourage and fortifies hair growth. It also offers a great positive experience.
It has also a huge impact on competitive marketers. UK haircare
market includes various types of hair oil, shampoo, Hair spray, conditioner and many
other. The haircare market in the UK had reached to the extent level. Hair Retuel by
Sisley is the most likable product in the whole customers. Their growing demand and
usage are playing an important role to development of this product’s industry. Amongst
the various haircare products Hair Retuel by Sisley Paris is widely usable and
demandable product in the UK. This product also contains the organic and natural
ingredients in it. So, the trust of the customers on this product will enhance day by day. In
the 2019, according to market analyst this product has capability of changing the shape of
haircare market. This product also available on online platform and retail stores. The UK
holds largest market share of the haircare product and the Hair Retuel by Sisley Paris
playing an important role in it.
The usage of Hair Retuel by Sisley is most prevalent in the market, with
enhancing their market image. This product also increases their marketability in the
middle class and upper-class consumers. The increasing internet usage is also playing a
vital role to enhance the image of this product, such as the more E-commerce activities
also improves the market stability of the Hair Retuel by Sisley product (Newman, Peck