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PRINCIPLES OF MARKETING & COMMUNICATIONS IN A DIGITAL WORLD

   

Added on  2023-04-04

9 Pages477 Words273 Views
PRINCIPLES OF MARKETING &
COMMUNICATIONS IN A DIGITAL
WORLD

Introduction
Marketing is the department of the organization which perform
their operations in order to increase the brand awareness in the
market.
The present report is based on Bentley which perform their
operations in UK.
In this context, the report explain the marketing mix for the
new products and marketing segmentation.

Products Description
Bentley is now focused on the smart cars so that people can
save their time while they are travelling.
For this, company uses the concept of high technological
advancements and information technology.
They can build a software which can respond to the crashes so
opens the doors and stops the engine.

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