Brand Extension of Coca Cola: A Marketing Analysis

Principles of
Marketing
1

Executive summary
This report has been described about brand extension of Coca Cola. A new product is
been developed under similar brand name. Moreover, the method used to conduct study is
secondary one. The data and info is gathered by doing secondary research. Furthermore,
results are been explained that target market is identified on basis of behaviour. The diet
coke has to face competition from Diet pepsi.
2

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
METHODOLOGY..........................................................................................................................4
FINDINGS.......................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
3