Marketing Mix Analysis of Bulldog Moisturizer and L’Oreal Expert Moisturiser

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Target market...............................................................................................................................3
Product.........................................................................................................................................4
Price.............................................................................................................................................4
Place.............................................................................................................................................5
Promotion....................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Marketing mix analysis of the organisation denotes the influence of some key factors that
affect the overall brand presence and helps the management of the company in analysing in a
better manner what are the key strategies of the company and the modifications required
(Alexander, 2019). The present report will evaluate the different aspects of marketing mix in
context of Bulldog Moisturizer for men and L’Oreal Expert Moisturiser for men presenting a
comparative analysis on both the companies. Lastly, a conclusion will also be presented
analysing some key factors and attributes.
MAIN BODY
Target market
Target market is basically an indicative of that particular market segment which has been
identified and segregated by the brand from which they plan to attract and develop a potentially
rewarding customer base. It is important for the organisations to identify and develop a target
market so that they can develop a particular segment from whom profits will be derived
accordingly. For the selected company group i.e. Bulldog and L’Oreal Moisturiser, the target
market of the company can be identified and discussed in following context and manner.
The Bulldog Moisturiser targets the upper class segment of men who are flexible with
adopting newer products and prices and are excited regarding the launch of new products for
their skin care regime (Andrews and Taylor, 2017). The brand has developed different
moisturisers types which target different requirements of the men and have separate ingredients
that are suitable for multiple skin types and categories. For instance, dry skin, oily skin, different
smells for each type of moisturiser etc. so that every person can find their own type. This helps in
developing and targeting a specific customer base that has means and taste to meet their specific
needs rather than catering to a generalised need.
However, L’Oreal Moisturiser for men is a more feasible option for the middle class as
well as the upper class of men. This is because their products are more widely available and the
constituents of its target to a more generalised population. Rather than focusing on particular
skin type, they focus more on the sole purpose of a moisturiser i.e. to provide nourishment and
glow in their dry and chapped skin.