Marketing Strategies of Suntory and Red Bull GmbH

Principles of Marketing

Executive Summary
This report aim is to analysis various marketing strategies that are used by companies
such as Suntory and Red Bull GmbH for building strong brand image in the industry. This
project has use various method to conduct research such as secondary and observational
research. It has analysis marketing strategies of both companies in order to understand the
importance and role of 4p's of marketing in building strong brand image and enhancing sales and
profitability of the company.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Marketing Mix.................................................................................................................................4
Target Market...............................................................................................................................4
Product/ Brand.............................................................................................................................4
Price.............................................................................................................................................5
Place.............................................................................................................................................6
Promotion.....................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1