This presentation provides a detailed overview of the marketing techniques used by Sure Toothpaste for brand expansion. It covers the background of the brand, growth strategy, new product launches, key trends and PESTLE issues, brand extension, and conclusion.
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Principles of Marketing
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It is very crucial to develop a detail overview of the way different Marketing aspects are posing a impact on the brand expansiontechniques.Thepresentreportisbasedon developing a detailed overview of the techniques that will be used by Sure toothpaste Introduction
Background of chosen brand: The present market share of sure toothpaste is not that high as it is a new brand that is willing to expand their present sales. Trend in sales:There is a new trend focusing o use of digital technologies and e commerce mediums to enhance the sales of products. With covid pandemic there is requirement that people are increasing their focus on online shopping as compared to brick and motor stores.
Coverage of existing brand values: The main brand values of sure toothpaste: Continuously change according to customer expectations Focus on dental hygiene and dental plaque delivers active ingredients of fluoride and gums to prevent tooth decay New product development for new target segment that is children
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Growth strategy of the brand: According to the application ofans off matrix the most feasible strategy that can be used by Suer toothpaste in present changing situation is the strategy of product development strategy in which there is main emphasis on launching of a new product range but the market is existing such as sure toothpaste is launching herbal toothpaste for the existing adult segment of their target market and the new customer segment that is children in order to enhance their present profitability ratio.
New products is launching of a new herbal range of toothpaste for customers so that there can be no use of chemicals in order to deal with the situation of increasing dental problems of people. Further there will be launching of new sweet taste toothpaste for children who are the new target segment of sure toothpaste. New products:
Key trends and pestle issues: The present key trends that will be affecting sure toothpaste is the covid pandemic that has lead to people willing to purchase products through online medium. So there has to be launching of products on e commerce sites before launching it on different physical outlets. Brand extension for new market sector:Brand extensionis a powerful way to develop the brand by unlocking of the potential of business. In present case of use toothpaste there is use of brand extension technique for enhancing the present profitability ratio.
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Brand name Brand name: brand name of sure toothpaste will be used for extension of new product developments. Packaging design: the packaging design for new range of customers will be in attractive colours of purple, pink, blue and green with according to different fruit flavours so that the attractive packaging can help in attracting the target customers.
Continue Logo:Logo of Sure toothpaste will be denoting a blue coloured tooth structure that will representing the cleanliness and prevention of tooth decay for the customers. As compared to other competitors there is need for sure toothpaste to focus on use of their established brand image for the existing product range to expand their market share.
It can be summarized from above discussed aspects that there is requirement of some effective strategies to be aimed by brands for the purpose of launching their new product range. In situations of targeting the same market there is need to make a detailed evaluation of the existing target market by use of various frameworks such as PESTLE analysis, Ans off matrix that leads to to focus on outcomes of the most appropriate strategy according to present market conditions. Conclusion
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