Comparison of Target Markets: Brew Dog vs Guinness

Principles of marketing

TABLE OF CONTENT
INTRODUCTION.................................................................................................................................3
Comparison of target markets............................................................................................................3
Product..............................................................................................................................................4
Price...................................................................................................................................................5
Place..................................................................................................................................................6
Promotion..........................................................................................................................................7
CONCLUSION.....................................................................................................................................8
REFERENCES......................................................................................................................................9

INTRODUCTION
Principles of marketing can be understood to be widely one of the most essential
aspect for marketing on successful horizons , by keeping company working domains
strategically pertained on larger arenas and also widely promoted on stronger goals which
enhances stronger goodwill in future. The report will be analyzing comparison of target
markets of two Beer producing brands based on products, price, place and promotion goals
by analyzing various metrics and new functional innovative aspects of primitive functional
domains.
Comparison of target markets
The comparison of Brew Dog company within business arenas in compared Guinness
can be understood as widely essential for gaining functional diverse information on varied
aspects of larger technical growth and how business oriented larger functional growth is built
on (Armstrong, Kotler and Brennan, 2018).
Brew Dog Guinness
 Brew Dog being one of the largest
Scottish multinational brand pub
 Guinness has limited target customers
due its limited active working reach