Principles of Marketing: Dove Toothpaste Market Analysis

Principles of
Marketing
1

EXECUTIVE SUMMARY
For every company it is essential to conduct marketing activities because through it they
can able to increase their market value as well as customer’s base at the potential marketplace.
Marketing activities include advertisement as well as promotion of products and services to
customers so that they get encouraged to visit at store and purchase. Dove is going to launch
their new products i.e. Dove Toothpaste for which they are conduct market analysis so that they
can adopt principles of marketing in effective manner. For which they conduct analysis to know
its background, market value, market shares and trends as that will help in decision making. in
addition to this they also adopt different method or models which help in conducting business in
effective manner with new products at the potential marketplace.
2

Contents
EXECUTIVE SUMMARY.........................................................................................................................2
INTRODUCTION.......................................................................................................................................4
METHODOLOGY......................................................................................................................................4
FINDINGS..................................................................................................................................................4
Existing brand and Brand Values............................................................................................................4
Description of the Target Market.............................................................................................................4
Analysis of the New Market, Including Trends ......................................................................................5
An Explanation of the New Product........................................................................................................5
Competition.............................................................................................................................................5
CONCLUSION...........................................................................................................................................6
REFERENCES............................................................................................................................................7
3