Brand Extension of Audi Smartphones

Principles of Marketing

Table Of Contents

INTRODUCTION
Brand extension is the essential process to establish a new product strategies
for the company. Through which company can make good profit and enhance
the value of brand. This presentation will be based on Brand Extension of
Audi Smart phones. The new brand extension for Dove Would be Audi Smart
phones. Audi can adopt this product line strategy for making more profit. The
aim of the presentation is to explore the new brand extension for the company
as well as Market size, trends and sales which can be find the most recent
trends and brand value.

Present presentation collects data in order to explore the new phones of Audi. In
2015 Audi market share was 6.15%. As per data market share for Audi between
2014 and October 2018 had a range between 4.82 and 8.66 %. Audi follows the
recent trends and current marketing strategies to sale the product in the market.
Background