Principles of Marketing: Tesco Marketing Audit and Competitive Analysis

Principles of Marketing
Management

EXECUTIVE SUMMARY
The principles of marketing helps to encourage the customers towards brand and their
products and services. This report is based on the internal and external factors that influences the
decisions of company. This report is critically identified the competition of organisation and
competitive industry of the target market. This report is also comprises a SWOT analysis and
strategic priorities which should be formulated by the organisation.

Table of Contents
EXECUTIVE SUMMARY.......................................................................................................................2
INTRODUCTION.....................................................................................................................................4
MAIN BODY.............................................................................................................................................4
Marketing Audit......................................................................................................................................4
Background of the company....................................................................................................................4
Macro Analysis........................................................................................................................................4
Micro analysis.........................................................................................................................................5
Competitive analysis...............................................................................................................................7
SWOT Analysis.......................................................................................................................................8
Strategic priorities for the upcoming year................................................................................................9
CONCLUSION..........................................................................................................................................9
REFERENCES........................................................................................................................................10
Books and journals:...............................................................................................................................10