Principles of Marketing: Immunity Booster Powder

This assignment focuses on the principles of marketing and explores the product description, market analysis, STP, and marketing mix of an immunity booster powder. It discusses the benefits of the powder, market trends, customer attitudes, and opportunities for the product. The assignment also covers segmentation, targeting, and positioning strategies for the product.

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
PRODUCT DESCRIPTION............................................................................................................1
MARKET ANALYSIS....................................................................................................................2
STP...................................................................................................................................................3
MARKETING MIX OF IMMUNITY BOOSTER POWDER........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Marketing is considered as a process of communication, creating exchange offering ,
delivering. It is considered as a set of institutions, activity that have value for clients, society,
partners, at large and partners. It is also focused on the several functions that can links marketer
to the consumer by information. It identifies can impact the brand within a positive or in an
negative way (Kotler, Armstrong. and Opresnik, 2018). In other words it is about understanding
the psychological needs of the consumers. Present Report focuses on Product Description I.E
Immunity booster organic powder, Market Analysis of product Segmentation, Marketing
targeting, Positioning Marketing mix of immunity booster powder to help understand what kind
of services and product offering to the people. It will also allow to make a plan for successful
product offering.
MAIN BODY
PRODUCT DESCRIPTION
Immunity booster Powder
Immunity boosting powder has been brought through natural organic farming experts and
nutrients experts, This powder has been formed through ingredients such as organic farming
techniques under the extensive research.
Nowadays because of Covid 19, everybody needs to improve their immunity and for that it is
one of the best powder to increase immunity (Kotler. and Armstrong, 2016). It helps to enhance
he immunity across all age groups. This powder is made of up of chemical free ingredients, plant
based and grown sustainably. In addition to this no preservatives ,no binders ,no additives are
added here. It has made up of 100 % natural plant oriented ingredients. It is also made through
old age traditional techniques as made by hand. Powder is also made on wood fire (Brychkov.
and Domegan, 2017). The chemical free ingredients are Fennel seeds, Cumin seeds, Coriander
seeds, Dry ginger powder, Cardamom powder, Sri Lankan Rolled Cinnamon powder, Organic
farm turmeric powder, Whole black pepper, Coriander seeds.
Mention below are some benefits of immunity booster Powder
 It aids to stimulate as well as boost immunity
 It will aids to maintain an individual health as well as shortens duration of flu and cold.
 If someone are on medication than firstly consult doctor before consuming it.
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 One of the major benefits is that it will defend people against diseases that are causing
through microorganism and viruses, Covid 19 is caused due to virus and no vaccine or
medicine is developed up to yet ,so precautions can be taken and individual can boost
their immunity by taking such organic immunity booster powder (Kremer. and Sabetova,
2016).
 It is noticed that it is an immunity booster powder that increase the immunity against
virus caused diseases not the medicine to treat Covid 19 ,so people can intake it as it has
no side effects because made up of all organic ingredients and can boost their immunity
to fight against such pandemic.
MARKET ANALYSIS
Innovation
Innovation has been steady part within the growth the supplementary diets and also
consider as one of the opportunities for manufacturers. Development of new products along with
more health benefits is also encouraging consumers to try new supplements.
Flavoured based
Manufactures of immunity booster powder manufacturers within United Kingdom
also offers flavour based health supplements that are also creating an attraction towards
consumers. Ongoing crisis due to viruses diseases demands more immune boosting health
supplements as well as rise within the demand for flavour based such as acai beery, super
orange, cranberry pomegranate ,coconut pineapple, raspberry and Meyer lemon (Kotler. and
Armstrong, 2016). Such trends also becomes popular as manufacturers also offering such
flavoured gummies to enhance the immunity system of children and old age who are affected by
the diseases most and also their immune system is weak as compare to adults.
Non GMO an organic label trend
Non GMO and organic ingredients are rapidly gaining all over world as manufactures who
are adding non GMO and organic ingredients within their supplements to impact their
consumers. This is a positive trend that impacted demands regarding organic supplements as
well as also creating a favourable market scenario regarding non -GMO and organic
supplements.
Current customer attitudes/behaviours in this market
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Consumers are enclosing the concepts of healthier for longer and holistic approach to
become more proactive as well as having a long term focuses when it comes for the
improvements of health benefits to look for the high maintained good quality of life.
Savy organic consumers
These are the types of the consumers who are purchasing organic food items for long and
are aware of the food benefits as they are the excellent consumers as they are ready to pay more
for organic as they can understand its value (Kotler, Armstrong. and Opresnik, 2018). Also,
consumers who are health conscious are also prone towards organic powders or supplements
such as Non -GMO (Genetically Modified Organism) diets are also considered as good
consumers.
Opportunities
There are vast number of opportunities for this product in future this is because of Covid
19 ,pandemic that has changed the perception of people in order to boost their immunity this
product will be purchase by people so it will result in rise in demand of this product in the
market. So in this way sales and profit can be generated by expanding into various market.
STP
It stands for segmentation, positioning and targeting. The aim is to deliver relevant
messages to attract the consumers segments, as it focuses on identifying the segments that are
focuses on recognition the most valuable segments as well as creating product positioning
strategy and create marketing mix for such segments.
Segmentation- Within this process dividing marketing into the potential consumers into
segments, groups that are relied on several characteristics. Here we are targeting all age group
people.
Types of segmentation
Demographics
Here the personal attributes regarding gender, age, education, marital status, size, various types
of occupation, length of residence and many more. Here the organic immunity booster powered
is available for whole United Kingdom and its nearby places.
Psychographics
It focuses on emotions and personality relied on behaviour that are interlinked to purchase that
includes lifestyle, attitudes, personality, risk aversion and many more.
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Here are some various ways to accomplish psychographic segmentation
Interviews- It aids to interact with several consumers to collect useful information regarding
their selection. While doing so it aids to offering the products as per their requirements (De
Mooij, 2018).
Surveys- Here commercially appealing consumers online surveys as well as purposed to reach
to more number of consumers along with larger groups. Here various surveys done within UK so
that manufacturers are aware about that how many people like their product or not.
Consumer data- It can comfort the data for the comfort of the consumers, data can be gathered
from here loyalty cars of the costumers from the online shopping history. It can grab the
attentions of consumers so that they able to buy products (Brychkov. and Domegan, 2017).
Lifestyle
It relied on the entertainment, vacations, pursuits, Hobbies as well as non work time
pursuits and man more. These are the hobbies that are easy to target and well-established.
Nowadays people lifestyle becomes more healthy (Paswan. and Subramanian, 2015). They are
more aware what they are consuming. Every time they something they see its ingredients. So
they needs chemical free diets such as organic food they will prefer most. So organic immunity
boost powder is becomes very easily their part of life and also helps to make their immunity
stronger.
Behavioural
It is type of the segmentation that can be sued for checking the loyalty of consumers such as how
they can utilize products or take benefits from the products (Kotler. and Armstrong, 2016).
Marketing targeting
It includes what require to analysis the commercial and potential attractiveness of each and
every segment. it allows in selecting of target market on basis of segmentation done. thus, for
this product target people will be all people of age, gender, etc.
Criteria Size- Here the market size must be large that can easily justify segmenting. As if the
market is small then they can make it smaller. The main goal is to carefully plan the positions
(De Mooij, 2018).
Positioning
It is the last elements of this process. It is without doubt that positioning is one of the abstract
concept regarding STP. Positioning is known as a verb that bale to target as well as indicates a
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position. Within business, it refers to the positions where the company occupies within the
consumer's mind especially in potential consumer's mind (Kotler, Armstrong. and Opresnik,
2018). Product must be approachable and affordable along with fewer efforts. Manufacturers
positioning their immunity boost powder to every grocery markets and shops. here, product will
be positioned on basis of its features and pricing. through it, they will be attracted and retained.
moreover, effective promotion will be done for it as well.
MARKETING MIX OF IMMUNITY BOOSTER POWDER
Simple definition of marketing is put the right product at right place ,at right time, right
price. It is considered as a vital tool to help understand what kind of services and product
offering to the people. It will also allow to make a plan for successful product offering. The
marketing mix also focuses on the 4P's of marketing such as Promotion, Place, Product and
Price.
Product- The product may be intangible or tangible as it can meets the requirements of the
consumers needs as wells as their demands. Here products is crucial for the for marketers to
understands as well as plan for several stages as well as also faces several unique challenges.
Here the product is Organic Immunity booster powder as it helps to enhance the immunity
across all age groups (Paswan. and Subramanian, 2015). This powder is made of up of chemical
free ingredients, plant based and grown sustainably. In addition to this no preservatives ,no
binders ,no additives are added here. It has made up of 100 % natural plant oriented ingredients.
It is also made through old age traditional techniques as made by hand. Powder is also made on
wood fire. The chemical free ingredients are Fennel seeds, Cumin seeds, Coriander seeds, Dry
ginger powder, Cardamom powder, Sri Lankan Rolled Cinnamon powder, Organic farm turmeric
powder, Whole black pepper, Coriander seeds (Brychkov. and Domegan, 2017). The benefits
that can be offered through organic immunity booster powder as well as its all features require to
be understood.
Prices- It is the actual amount that can be paid by the costumer to buy a product. As it is vital
factor because as how the product priced is directly impated to the sale of the product. Here for
the organic immunity boost powder the pricing strategy follows is lowering price strategy as due
to Covid 19 and economic point of view, the lowest price strategy can be followed as it is
considered as the best pricing strategy as nowadays people have faces economic crisis. People do
not have Job or of they have half salary so in this pandemic products launches at lowest price is
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god for both people and manufacturer (Kotler. and Armstrong, 2016). It is vital to evaluate if and
when such techniques like discounting are needed. Here according to this strategy to make a
small profit price of the product is set at bare minimum. Firms minimizes the promotional and
marketing cost as well as it is a key to sell products at lower prizes. To stay within a business
firms can take advantages of such low pricing strategy. It aids them to stay within in the crisis
and also makes profit through it. It includes right place at right time.
Promotion- The promotional strategy play a vital role within the sale of the products as it here
the promotions of the immunity boost powder can be promoted by the help of the social media
such as Facebook, Twitter, You tube and many more (Brychkov. and Domegan, 2017). As most
of the people are on Facebook today, so they can make aware about the product and share it with
their friends and family as well. It is also vital because it is less expensive and product can easily
be promoted. Another modes of promotion is Television as to reach the large amount of
audience, it is the best suited as TV can be seen by all over the World so it is also good medium
of promotion (Brychkov. and Domegan, 2017). As promotion is also communication aspect of
the whole marketing function.
Place- It includes picking up the place where the products are made for the sale. Here the
primary motive is to assure that the product is available at right time for the consumers as well as
at right place and right time. It includes several decisions that are linked pricing and placing of
retail outlets as well as wholesale. In placement distribution is the key element as placement or
place has how can the product will be provided to the consumer. By this strategy will focuses
what channel is best suited as well as how the product can be accessed through end user. Due to
the Covid 19, people are not going outside their home, although product is available in physical
stores also but nowadays people prefer online shopping. It helps the costumers to stay in their
homes and get the product online with some sort of discount as well . As everybody is in favour
of stay at home so it is the best for the people to purchase product online and aids (Paswan. and
Subramanian, 2015).
CONCLUSION
From the above it had been concluded that New Product has been introduced that is
Immunity boosting powder has been formed through ingredients organic farming to enhance he
immunity across all age groups. It has made up of 100 % natural plant oriented ingredients. It
will aids to maintain against diseases that are causing through microorganism and viruses as well
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as shortens duration of flu and cold. Innovation has been steady part encouraging consumers to
try new supplements. It also focused on Manufactures of immunity booster powder to creating
an attraction for flavour based such as acai beery, super orange, cranberry and many more. It
also focused on Non GMO and organic ingredients are rapidly gaining to impact their
consumers Savvy organic consumers purchasing organic food items for long and are aware of
the food benefits are ready to pay more for organic as they can understand its value. It also
followed on lower price strategies, social media for promotion and online media for selling its
products.
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REFERENCES
Books and Journal
Brychkov, D. and Domegan, C., 2017. Social marketing and systems science: past, present and
future. Journal of Social Marketing.
De Mooij, M., 2018. Global marketing and advertising: Understanding cultural paradoxes.
SAGE Publications Limited.
Kotler, P. and Armstrong, G., 2016. Principles of Marketing, Canada. Person Education.
Kotler, P., Armstrong, D. and Opresnik, M.O., 2018. Principles of Marketing. 17., uudistettu
painos. Italy: Lego.
Kremer, K.I. and Sabetova, T.V., 2016. Implementation of the non-profitable marketing
principles in electronic auctions for public procurement. Russian Journal of Agricultural
and Socio-Economic Sciences, 56(8).
Paswan, A.K. and Subramanian, A., 2015. A Contingency Perspective of Student Performance in
the Principles of Marketing Classes. In Proceedings of the 1999 Academy of Marketing
Science (AMS) Annual Conference (pp. 301-305). Springer, Cham.
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