This report aims to research on the new product introduced by Red Bull, understand the existing brand and brand values, identify the target market, and analyze the new market. It also covers various competitive companies in the energy drink industry.

Research on Red Bull's new product, brand values, target market, and competition in the energy drink industry.

Research on New Product Introduction by Red Bull

This report discusses the principles of marketing and new product development of Red Bull company. It includes competitive analysis, brand extension, and the brand identity prism model that helps build a strong image.

Marketing

New Product Development of Red Bull: Principles of Marketing

marketing class

This case study explores the principles of marketing through the example of Red Bull. It covers topics such as existing brand values, target market, new market analysis, new product description, and competition.

Rutland High School

Principles of Marketing: Red Bull Case Study

This report discusses the brand extension process and marketing function of Red Bull company. It explores different strategies of marketing and the role of marketing in successfully expanding a brand globally.

Leadership Management

Role of Marketing Function in Brand Extension Process - Red Bull Case Study

BRAND EXTENSION- ONLY REPORT EXECUTIVE SUMMARY1 Ambitious 2 METHODOLOGY2 Secondary research 2 FINDINGS 2 Existing brand and Brand values2 Target market 3 Analysis of New market 3 Explanation of new product4 Competition4 INTRODUCTION 5 REFERENCES 6 EXECUTIVE SUMMARY Brand extension refers to using existing brand for promoting a new product or service. The Aim of the study is to identify the impact of new product development for brand extension.Redbull is brand for opportunity energy drinks which is

Brand Extension- Only Report

Principles of Marketing (POM)

This report discusses the brand extension process and marketing function of Red Bull company. It explores the methodologies for researching new data, the existing brand and brand values of Red Bull, the target market and segmentation strategies, analysis of the new market including trends, and the new product developed by Red Bull. It also discusses the competition in the beverage industry and concludes with the importance of considering marketing function for successful brand extension.

Oxford Business College

Brand Extension Process and Marketing Function of Red Bull

Presentation

The report presents a case study on Red Bull and its marketing principles. It includes PESTEL analysis and Ansoff framework to identify the market scenario for introducing a new product category. The report also discusses the existing brands and their values, target market, analysis of new markets, competition, and conclusion.

Research on New Product Introduction by Red Bull

New Product Development of Red Bull: Principles of Marketinglg...

Principles of Marketing: Red Bull Case Studylg...

Role of Marketing Function in Brand Extension Process - Red Bull Case Studylg...

Brand Extension- Only Reportlg...

Brand Extension Process and Marketing Function of Red Bulllg...

Principles of Marketing: Red Bull Case Studylg...

New Product Development of Red Bull: Principles of Marketing

Principles of Marketing: Red Bull Case Study

Role of Marketing Function in Brand Extension Process - Red Bull Case Study

Brand Extension- Only Report

Brand Extension Process and Marketing Function of Red Bull

Principles of Marketing: Red Bull Case Study