Principles of Marketing Assignment - Apple watch series and Fitbit charge

Added on - 04 Oct 2020

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PRINCIPLES OFMARKETING
Table of ContentsINTRODUCTION...........................................................................................................................3Overview of Apple watch series 4..............................................................................................3Overview of Fitbit2.....................................................................................................................4Difference between Apple watch series 4 and Fitbit charge 2 on the basis of marketing mix...4Conclusion.......................................................................................................................................7Books and Journal.......................................................................................................................8
INTRODUCTIONMarketing is a process of creating, communication, advertising and delivering product tothe existing as well as potential customer. Department of Marketing appeal target customerthrough celebrity endorsement, digital marketing tool, slogans and packaging design. Theprinciple of marketing mix includes product, price, place and promotion which plays a valuablerole in developing effective marketing strategy (Armstrong, et.al. 2014). For betterunderstanding of this report two competitive brands has been taken and they are Apple as well asFitbit. Apple is multinational technology company that deals in electronic devices like laptop,mobile phone, smartwatches as well as entertainment devices like multimedia player ortelevision. Here, discussion will be made on Apple watch series 4 which is a fitness healthtracking smart watch. It is a water resistant watch that can be used for shallow water activities.On other side, Fitbit is an American third largest company that deals in wearable technologydevices like smartwatches that track the activity of an individual like their heart rate, number ofsteps covered in a day, sleeping pattern etc. Among various model one of the products ofrespective company is Fitbit2 which is water resistant that protect watch from few splash ofwater and sweat. In this report comparison will made in between respective brands that is Appleseries 4 and Fitbit2 on the basis of marketing mix.Overview of Apple watch series 4Apple is worldwide known brand for its innovation and technology. Being a marketleader it basically charges premium price to high class people by positioning itself as statussymbol. Moreover, to reach its target market that is premium customer it uses various channellike its own retail outlet, online channel and so on. Apple is a market leader of brands like iPad,currently itsmarket share is enormous due to which respective brand invest that fund in its otherproduct range like smartphone. As the future market growth opportunity of smartphone is veryhigh in comparisons to iPad.One of the prestigious product of Apple is its watch series 4 whichis newly launched. The model of this watch is redesigned and are far better than existing modellike its storage capacity is way far better than older version. Along with that it helps anindividual to remain connected, healthy as well as active. Apple keeps on releasing new modelsof smartwatches as it brings good return to company and it is expected that its market willflourish in future (Kotler and Armstrong, 2015).
Overview of Fitbit2Fitbit is again an American company for wearable devices, in its introduction and growthphase they captured the interest of lot of innovator and early adopter due to which their businessgathered huge customer base. Moreover, it is a market leader in wellness and health field as itcater the demand of all genders to lead healthier as well happier life. Respective brand has alsolaunched personalised app like Fitbit app for android, iOS as well as Window 10 mobile user.The purpose of this application is to track the health of its user. They keeps on releasing variousmodel, features as well as design of smartwatches like Alta HR, which is slimmest fitnesssmartwatch that tracks the heart rate. Similarly, Fitbit charge 2 helps an individual to remainhealth conscious as it provide the information related to various activity like step count, healthrate,number of calories burned, quality sleep and so on.Difference betweenApple watch series 4 and Fitbit charge 2 on the basis of marketing mixMarketing Mix:Marketing mix refer to the set of elements that helps a company tomarket their product for existing as well as potential customers. In simple words, marketing mixinclude product, price, place and promotion tool to handle right product to right customer at rightmarket through suitable promotional tool (Jobber and Ellis-Chadwick, 2012).Basis of differenceApple watch series 4Fitbit2ProductApple watch series 4 is asignificant brand not only forthem who are gym freak orathlete. But also for themwho want to remain healthyas well as fit. Furthermore,the smartwatches of Applecontains the features likedistance travelled, caloriesburned, heart rate etc.Apart from fitness applicationthe smartwatches of Appleincluding its series 4 alsosupport multiple non fitnessFitbit2 smartwatch containsfitness measuring featurelike number of steps taken,calorie burn, heart rate,sleep patter and so on.Moreover, respective brandreceive notification relatedto text messages and callerID (Lees-Marshment, J.,2014).Apart from followingdescribed features it don'trun various non fitnessapplication.
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