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(Solution) Principles of Marketing- PDF

   

Added on  2021-04-17

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Running head: COMPARISON OF AMAZON TO BERSHKAComparison of Amazon to BershkaName of the Student:Name of the University:Author Note:

1COMPARISON OF AMAZON TO BERSHKAAmazon.com is an American company of electronic commerce and cloud computing. It isthe world’s largest internet retailer as measured from its revenue and capitalizing market. Thecompany enjoys a great deal of customer experience that has led to its success throughout theworld. It sets standards for other companies working online and is highly used and recommendedby people from all nations. A comparison of the brand name with an online store, called Breshkathat operates in the United States and Switzerland helps to ensure the position of Amazon in theglobal market. It also helps to identify the ways other online sites can improve to operatesuccessfully in the global market situation, increasing customer experience and preference forthe companies. About the company:The Amazon company was founded by Jeff Bezos in the year 1994, its base being inSeattle, Washington. The company started operating as an online bookstore and graduallydiversified its business by selling video and MP3 downloads, video games, software, electronicgoods, apparels, jewelleries, toys and such other consumer goods. The company stands out to bethe largest provider of cloud infrastructure services such as the IaaS and PaaS (Rossman). It alsosells consumer electronics and low-end products through its in-house Amazon Basics brand. Thecompany has differing websites of it in the different countries and stands at the fourth position asthe most valuable public company. It has surmounted to be the largest internet company by itscollection of revenue (WSJ, 2018). The company always take the feedback and customerreviews, which they try to evaluate and render solutions. As a whole, Amazon has been able tomaintain its fame and reputation on the global market with a huge margin of profits it has beensustaining for itself.

2COMPARISON OF AMAZON TO BERSHKAFigure 1: Amazon’s market position in the Global Market.(Source: Wsj.com)Amazon as the pioneer:Amazon is the world’s most consumer centric company that is slowly and steadilyheading to be the world’s first online market that delivers its brand promise like none before. Ithas been responsible to have incurred 44% of the entire e-commerce sales in U.S in the year2017 (Thomas). The company focuses more on the consumer choices and attitudes than thecompetition it has or can have in the global market. It thinks for the long-term business and isproud of its operations that have attained excellence from nations all around. Amazon has beenable to be one of those few brands that are marked by enormous customer obsession. In servicepolls, Amazon serves to be at the top of the most preferred online retail sites by customers(Semprini). It gives the world’s most relevant brands to its customers and enjoys a hugecustomer loyalty surpassing the other sites. The company has been able to increase 19 millionmembers as prime customers in a year. The brand has been able to completely modify customer

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