Following report hasv taken Nivea company in consideration which offrers personal skincare products. The Nivea cream which is made from natural ingredients, is mainly considered in reportIt gives the skin of an individual a beautiful hydrated glow. The company wants to expand its business worldwide to satisfy the users s with their services. Introduction
1. Market analysis of Nivea Cream Market Trend in skincare products
Cont.. Key competitors and their positioning Opportunities Being a huge brand it is successful in satisfying its customers
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2. Some major key concerns based on different surveys Skin concerns experienced in the last 12 months, March 2016 Usage by most popular facial cleansing, moisturising and treatment products, March 2016 Key concerns are high. Changes in skincare habits in the last 12 months, March 2016 Purchase habits of facial skincare products, March 2016 New product launches in the women’s facial skincare market by launch type, January 2013-March 2016
Cont... Skin concerns experienced in the last 12 months, March 2016
Cont... Usage by most popular facial cleansing, moisturising and treatment products, March 2016
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3. Segmentation, targeting and positioning of Nivea cream Segmentation will basically be done on basis of Personal and skin care products by Nivea.Since the cream will be focussing on age, therefore, thebestsegmentationstrategythatcouldbeusedbyNiveais Demographic segmentation. The target group that will come in focus of Nivea cream is middle class women in the age group. So, Nivea cream will offer the aid of UV protection and anti-ageing in a single cream. It will be positioned for “Gentle Care” and “Wellness” platform.
Conclusion As per the recent growth trend of Skincare sector, Nivea Cream will be benefited hugely. Nowadays, people prefer products made from natural ingredientsmore. If the recommended marketing mix is applied then it could potentially increase its market share and satisfy the customers.
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